Welcome to another third Sunday of November, the day set aside for the world to come together to remember those who have lost their lives in road crashes.
As we commemorate this day across African nations, including Nigeria and South Africa, this year’s edition places the spotlight on high speed and those most affected by it: pedestrians and, in particular, children.
The day provides a platform to remember individuals, traffic victims and those who attend to traffic fatalities and as a way to ensure we remember the guiding principles of road safety.
We remember those killed, injured and acknowledge the work done by emergency services. We also want to advocate that all corporations and citizens should do what they can to change the status quo.
At MasterDrive, we continue to advocate that drivers change their behaviour and we also promote responsible use of cellphones and not engaging in distracted driving.
As we head toward the festive season, another initiative that MasterDrive strongly advocates against is drinking and driving.
You can join us in taking the pledge by visiting our website, www.masterdrive.co.za, and add your name to those who stand united against drinking and driving.
Alternatively, you can scan the attached QR code to go directly to the pledge. Unfortunately, drinking and driving is something that has far-reaching effects for all on our roads and requires all to do whatever possible to prevent further damage on our roads.
This weekend as you enjoy some time off, think of those who have lost their lives on the road and the loved ones left behind.
The tragedy of road crashes affects African countries and its people in many ways. Let us spare a moment for those affected and then return to our lives, doing what we can to prevent further tragedy.
Eugene Herbert is the CEO of MasterDrive, a driver training organisation based in South Africa
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