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HomeFeaturesPeugeot’s “Just Add Fuel”, an Unusual Auto Financing Scheme

Peugeot’s “Just Add Fuel”, an Unusual Auto Financing Scheme

[dropcap]T[/dropcap]his is not yet a scheme for Africa, talking less of Nigeria. It’s for residents of United Kingdom. Phew! An unusual kind of auto financing scheme it is for buyers of Peugeot 208, 2008 and 108. Simple, just pick up the car, furl it, cruise around, do nothing else, for three years! Incredible?

It is true. No hidden charges, just installment payment and fuel for the car.

No need to budget for insurance, servicing, road fund licence and roadside assistance costs. They are all included.

Since its launch in July 2010, some 30,000 UK drivers have been attracted by the Just Add Fuel finance package’s low single fixed monthly payment that covers all motoring costs for a three year period;

c0ad5e27-c731-4391-8155-ef499b9aa177Until recently it had only been available to drivers aged 21 or over, but PEUGEOT has again rewritten the retail rule book and, due to telematics technology which monitors a driver’s movements, teenange motorists can now benefit for the first time on a new 208 or 2008 vehicle as well as 108.

Mark Pickles, PEUGEOT UK Marketing Director, commented: “Just Add Fuel is recognized as the most significant innovation in vehicle retailing for many years, and this now extends to potential owners of 208 and 2008 vehicles, as well as the 108, further widening its appeal. Our Dealers have experienced an increase in retail sales to adults over 18 years of age since the launch of our new telematics product.”

The low monthly costs are made possible with a discreet telematics device; On 108 this plug in device is sent to customers immediately after taking delivery of their car and it attaches to the On-Board Diagnostic (OBD) port under the steering wheel via a simple installation they can do themselves. On 208 and 2008, customers will receive an installer-fitted unit which an engineer will install.

Via satellite tracking, the telematics device stores and sends data on the vehicle’s speed, acceleration, deceleration and lateral G-forces which is then used to assess the customer’s driving style and rate each journey made on a scale from 1–100. Customers can access their driving activity via an online portal.

208 GTi and 208 GTi by Peugeot Sport models excluded~ The first years Road Fund Licence (RFL) is included in the price of the car.  The Dealer will provide customers with a cheque equivalent to twice the current RFL costs, except for a Peugeot 108 where the cost of RFL is £0.   The customer must apply for years 2 & 3 RFL. Minimum age 18, maximum age 75, drivers are required to install the Telematics Box & consent to Data capture & transmission to qualify for insurance. All drivers must hold a full UK licence & meet eligibility criteria including limits on driving convictions & claims.


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