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HomeFeaturesNigeria's Launch of Chery Tiggo 8 Pro SUV : The Untold Story
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Nigeria’s Launch of Chery Tiggo 8 Pro SUV : The Untold Story

TILDA FRANCES

Although Chery Automobile brand had been displayed across strategic locations in Lagos, what could best be described as a “Cherry on the cake” happened on Wednesday, 5th June 2024.

Chery Tiggo 8 Pro, a Sports Utility Vehicle (SUV), was unwrapped at the prestigious Federal Palace Hotel, Lagos.

Carloha Nigeria, the nation’s franchisee for the brand described the day’s event as a significant milestone in the nation’s automotive industry. Not an overstatement, as the Tiggo 8 Pro launch drew an impressive crowd of high-caliber personalities from various sectors of the economy, along with esteemed traditional rulers, marking a momentous occasion for the brand.

Flaunting a blend of luxury, performance and cutting-edge technology, Tiggo 8 Pro SUV impressed visitors with its sophisticated design as well as advanced safety and electronic features.

Chery Toggo 8 Pro SUV being unwrapped recently at the Federal Palace Hotel, Lagos.

Powered by 2.0T GDI (Gasoline direct injection) engine, known for significant fuel efficiency, the newly launched Chery Toggo 8 Pro SUV comes equipped with the leading guard-ring type 6 airbags, which provides comprehensive protection for occupants.

Present to witness the exclusive unveil were top executives, industry leaders, government officials, and notable figures from the business community.

Among the dignitaries were Dr. Okey Nwuke, member Board of Directors, at Access Bank, Dr.Edward Benson, Mr. Ruso Ascanio, MD Grimaldi, and the Esa Omu – Adekunle Oyinloye, the traditional ruler of the day.

Others were Dr. Adeyemi Fawole, Managing Director, Avis Nigeria Limited, Mr. Wale Fasere, MD/CEO, Fastride, Mr. Mike Ochonma, Chairman of Nigeria Automotive Journalist Association (NAJA), Motoring Editors across major newspapers, magazines and blogs, Executive members of MTN  Employee Multi-purpose Cooperative Society (MEMCOS), Executive members of Exxonmobil Cooperative Society (EMCOOP), partners, stakeholders, friends, and families.

Reacting in a post-event media statement, Carloha linked the high profile dignitaries’ presence to the importance of the Chery Tiggo 8 Pro’s entry into the Nigerian market and the potential impact on the automotive landscape.

“In addition to the business elites,” it stressed, “the presence of the traditional ruler,Isa Omu – Adekunle Oyinloye added a touch of cultural significance and prestige, deep respect, and recognition of Chery’s commitment to integrating with the local culture and community.”

The launch event featured a series of engaging activities, including detailed presentation on the Chery Tiggo 8 Pro’s innovative features,  live demonstration of its capabilities and opportunities for attendees to experience the vehicle firsthand. The launch concluded with a networking reception, allowing guests to discuss the implications of this new introduction and explore potential collaborations.

In a keynote address at the occasion, Mr. Sola Adigun, Managing Director of Carloha Nigeria, described the launch as a rebirth of Chery in Nigeria.

“We are thrilled to introduce the Chery Tiggo 8 Pro to the Nigerian market,” he enthused, adding, “We are not just selling cars, but we are selling automobile solutions.”

According to Adigun, Carloha decided to go for Chery, because it is not only the number one domestic vehicle in China, it also maintains an acceptable presence in about 80 countries of the world.

From L-R: Mr. Joseph Omokhapue, Sales and Marketing Director, Carloha Nigeria, Mr. Liang Long, CEO, Carloha Incorporated, Dr. Okey Nwuke, member of the Board of Directors, Access Bank, Dr. Edward Benson, The Esa Omu-Adekunle Oyinloye, the traditional ruler of the day,and Mr. Sola Adigun, Managing Director, Carloha Nigeria

“Last year, over one million Chery was exported out of China, with about 13 million users worldwide. That is why Carloha settled for Chery. And this launch marks the rebirth of Chery in Nigeria,” he added.

The highlight of the event was the unveiling of Tiggo 8 pro by Dr. Okey Nwuke, The Isa Omu, in the company of other dignitaries, a PowerPoint presentation of Tiggo 8 pro by Mr. Yinka Oladipo, the National Sales Manager of Chery in Nigeria, testimony from Grace Olugbade, the longest Chery user, who has driven Chery vehicle for over 10 years in Nigeria, a thrilling session with James, a Nigerian born-Chinese Comedian, also known as ‘Qian Duoduo’n and energetic dance session by Star kids, which added a youthful zest to the epic launch event.

More importantly is the unbeatable offer on Chery vehicles: pay 5million naira within June 2024, and enjoy 5% discount on any Chery vehicles purchased from Carloha.

Also, all Chery vehicles come with 6 years free service and 6 years warranty or 200,000 kilometers, whichever comes first.

Carloha also offers adequate after-sales service on all Chery vehicles in its dealership.

The Chery Tiggo 8 pro launch marks a significant step forward in Chery’s expansion strategy within Africa, promising to bring unparalleled driving experiences to Nigerian consumers. The event’s success is a testament to the brand’s growing influence and the strong relationships Chery is building within the region.

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