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Home EVENTS Geely Nigeria Storms Lagos with MBGN Motorcade Parade

Geely Nigeria Storms Lagos with MBGN Motorcade Parade

…As 2021 Beauty Queen Drives Home iconic Geely Emgrand 7 sedan

September 12th, 2021 was memorable. It was a day when beauty and elegance met with beauty and performance. Geely Nigeria in its capacity as The Official Car Sponsor for this year’s Most Beautiful Girl in Nigeria pageant organized a striking array of their vehicles for the 37 contestants representing all 36 states and the FCT.

Geely Nigeria, the product of an exclusive partnership between one of the largest Nigerian solutions providers; Mikano International Limited and Geely Global, is one of the newest entrants into the Nigerian Automotive scene.

Most Beautiful Girl in Nigeria contestants posed with Coolray model of Geely motors during their visit to the showroom

Newly brought into Nigeria by Mikano, Geely has grown to become a global auto giant, being the largest shareholder of A G Daimler, the parent company of Mercedes Benz. Geely also took complete ownership of Volvo Autos in 2010 and is the sole owner of LEVC, the manufacturers of the famous London black cabs. These are just a few of the impressive partnerships and acquisitions of Geely’s through the years, including a recently announced partnership with Renault.

On this bright and sunny Sunday, a convoy of 21 cars Geely Nigeria embarked on a tour of the host city, Lagos, in a motorcade that took off from the company’s flagship showroom on Adeola Odeku, Victoria Island, passing through pertinent locations like the home of Silverbird (MBGN’s organizers)- on Ahmadu Bello way and Eko Hotel and Suites, (the venue for the crowning event) on Adetokunbo Ademola, Victoria Island.

The route for the motorcade opportune the girls to see the city of Lagos, promote the event and enjoy the comfort of Geely’s hi-tech cars.

General Manager, Mr. Rudy Henoud, addressing the MBGN contestants in the Mikano-Geely showroom in Victoria Island during their visit.

The MBGN contestants delighted onlookers and fans, happily cheering and waving to the crowds that gathered on the streets to catch a glimpse of the Most Beautiful Girls in Nigeria, cruising in what Geely Nigeria also tagged the Most Beautiful Cars in Nigeria.

The motorcade ended on a high note when all the ladies were returned safely to their base with goodie bags and treats, courtesy of Mikano International and Mikano Foods.

The convoy of Geely cars featured all three models in Geely Nigeria’s current lineup: the iconic Emgrand 7 sedan, which the MBGN 2021 walks away with, the X7 Sport SUV and the recently launched Coolray crossover SUV.

Most Beautiful Girl in Nigeria contestants visit Mikano-Geely showroom in Victoria Island

In a media statement released on Thursday, Geely Nigeria expressed delight for being associated with the Most Beautiful Girl in Nigeria platform, a prestigious and reputable brand that has groomed successful, young Nigerian ladies into becoming icons of beauty and intellect.

“Geely’s brand ethos: ‘making refined cars for everyone’, makes it fitting that the leading car company is partnered with a platform that has, over the years, refined many beautiful, capable young women and led them on to global recognition,” it added.

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