Chery’s premium brand arrives in December as Versat Automobile raises the stakes in Nigeria’s luxury mobility segment
OLAOLU OWOEYE
Nigeria’s premium automotive market is set for a major shake-up as Versat Automobile Limited prepares to introduce EXEED, the premium automotive brand of Chery Automobile, with its official Nigerian debut scheduled for December 2026.
Built around the bold philosophy “Born for More,” EXEED is entering a market where increasingly sophisticated buyers are demanding more than status and comfort from premium vehicles. The brand is promising a combination of advanced technology, distinctive design, intelligent mobility and refined driving performance.
EXEED’s arrival also signals Chery Automobile’s growing ambitions in Nigeria’s increasingly competitive automotive landscape, bringing its extensive research and development capabilities into the premium segment.
For Versat Automobile, the introduction is a strategic move to expand Nigeria’s mobility choices with a brand designed to appeal to consumers seeking technology, sophistication and individuality.
“The arrival of EXEED represents an exciting new chapter for premium mobility in Nigeria,” said Christopher Irumudomon, General Manager, Sales, Versat Automobile Limited. “We are looking forward to introducing Nigerians to a brand that challenges convention, embraces exploration, and is truly Born for More.”
With the Nigerian automotive market witnessing growing interest in premium SUVs and technology-driven vehicles, EXEED will be looking to carve out a distinctive position among established luxury marques.
Ahead of the December launch, Versat says it will progressively unveil more information about EXEED’s models, technology, design philosophy and performance capabilities, building anticipation for the brand’s Nigerian debut.
EXEED is Chery Automobile’s premium automotive brand, created around intelligent technology, sophisticated design and exceptional driving experiences. Guided by its “Born for More” philosophy and Spirit of Exploration, the brand combines advanced automotive technology with distinctive design and a forward-looking approach to premium mobility.
Versat Automobile Limited, established in 2024, is a Nigerian automotive company focused on delivering reliable, value-driven mobility solutions tailored to local market needs. The company entered the Nigerian market in 2026 with C&C Trucks, with a focus on performance, durability, quality, reliability and customer support.
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