-2.1 C
New York City
Tuesday, June 25, 2024
Home NEWS Nigeria Nissan Targets 20% of Nigeria Auto Market

Nissan Targets 20% of Nigeria Auto Market

Says it’s Committed to Sustainable Presence in Nigeria

ROTIMI ASHER

[dropcap]I[/dropcap]n spite of temporary setback due to scarcity of foreign exchange, Nissan sub-Sahara Africa in partnership with Stallion Nigeria, says it targets about 20% share of the Nigeria vehicle market.

Managing Director of Nissan South Africa, Mr Mike Whitefield disclosed this in a media chat granted to selected journalists during the five-day South Africa Festival of Motoring concluded in Johannesburg, last Sunday.

Whitefield said, ” As a Nissan brand, we would like to be around 20% of 400,000 units and not 40,000 as the current volume of new market in Nigeria.

” If you look at the vehicle market today,” he explained, ” it is difficult to justify any real focus in investment in the market that is only 40,000 or thereabout. However, our focus is a long term approach.

“Everything we are doing is because we have a long term faith.”

Whitefield who doubles as the President of National Association of Automobile Manufacturers, South Africa (NAAMSA) and Vice-President, African Association of Automobile Manufacturers (AAAM) lamented over the setback experienced in the Nigeria’s auto industry, which has  obviously been frustrating, because things haven’t moved as we would like to see due to lack of foreign currency.”

“Having done business in many developing countries,” he stressed, “we realise you don’t go into any country and expect a short term success.

“We believe from the Nissan perspective, we are moving forward as planned, but we will like to see it move much faster. However, we are still very committed to the ultimate goal to have sustainable presence in Nigeria.”

When asked what Nissan intend to do to sustain the projected 20% share of Nigeria’s market when her stronghold has lately been the high-end market as against the low end market, he revealed his organization’s intention to find solution to affordability first.

” We intend finding solution to affordability first, and you are aware of our Datsun brand even though it is still only available in the right-hand drive. Indeed, we recognize one element, that what we do need to bring to the market is affordable transport solution and surely we will, ” he explained.

©Copyright MOTORING WORLD INTERNATIONAL.
All rights reserved. Materials, photographs, illustrations and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior written permission from Motoring World International

Contact: [email protected]

Most Popular

Kia Adds Hybrid Powertrain to the Carnival MPV Lineup

Kia has updated the carnival with design language that combines bold exterior elements with a sleek, high-tech interior. The refreshed 2025 Carnival boasts a bolder...

Blaze at Lithium Battery Plant Kills 22 Workers

A lithium battery factory in South Korea was set on fire after multiple batteries exploded on Monday, killing 22 workers, most of them Chinese...

Toyota Racing Team Triumphs At Safari 1000

TOYOTA Racing South Africa (TGRSA) has delivered an outstanding performance at the TGRSA Safari 1000, the third round of the 2024 South African Rally-Raid...

Excitement Turbocharged, as Classic Car Show 2024 Holds at Nasrec on July 6 and 7

With less than two weeks to go for the 2024 edition of The Classic Car Show, excitement is building as the event at Nasrec Expo Centre...