JIM-ISUZU Pick-Up, JéGO EV, Nord A9 and New Era Automobiles have been crowned New Entrants of the Year at the 2025 Nigeria Auto Journalists Association (NAJA) International Auto Awards, highlighting the rapid expansion and rising competitiveness of Nigeria’s automotive market.
The honours were presented on Tuesday, December 16, 2025, at the Oriental Hotel, Victoria Island, Lagos, during the 18th edition of the prestigious industry awards.
JIM-ISUZU Pick-Up emerged a standout winner in the category, with Chief Anselm Ilekuba, Chairman and Chief Executive Officer of Cedric Autos Limited, receiving the award. Ilekuba, who also serves as National Coordinator of the Automotive Local Content Manufacturers Association of Nigeria (ALCMAN), described the recognition as a boost to the company’s commitment to quality, localisation and industry growth.
The recognition of JéGO EV, Nord A9 and New Era Automobiles reflects their strong market entry, growing consumer acceptance and the fresh momentum they bring to the sector—particularly in innovation and alternative mobility solutions.
The night also produced other major winners. Jetour Dashing clinched Nigeria’s 2025 Car of the Year, edging out strong contenders such as the Changan CS55 and Chery Tiggo. The Mercedes-Benz S-Class won Luxury Car of the Year, while Range Rover Autobiography (Coscharis Motors) claimed Luxury SUV of the Year. Toyota Hiace emerged Minibus of the Year.
On the corporate side, Mikano was named Auto Company of the Year, Toyota Nigeria’s Isolo facility won Workshop of the Year, and Dangote Sinotruk secured Heavy-Duty Truck Brand of the Year. Iron Products Industries (IPI) Limited was honoured as Truck Assembler/Body Builder of the Year, while Innoson Vehicle Manufacturing (IVM) took Passenger Car Assembly Plant of the Year.
Speaking at the ceremony, NADDC Director-General, Mr Joseph Osanipin, commended NAJA for sustaining a credible platform that promotes professionalism, innovation and excellence in the automotive industry.
NAJA Chairman, Mr Theodore Opara, said the awards have become one of the industry’s most respected benchmarks, evolving in step with advances in vehicle technology, alternative energy solutions and changing consumer expectations.
The 2025 NAJA International Auto Awards once again affirmed its role as a key barometer of automotive excellence, with the emergence of JIM-ISUZU and other new brands signalling a vibrant and increasingly competitive Nigerian auto market.
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