YEMI AROGUNDADE
Mitsubishi Motors Nigeria has thrown open a rare opportunity for pickup buyers, announcing a special anniversary offer on its award-winning L200 pickup truck with prices now starting from ₦42 million.
The limited-time promotion, unveiled by Massilia Motors Nigeria, sole authorised distributor of Mitsubishi Motors in Nigeria, celebrates one year since the arrival of the all-new L200 in the Nigerian market and is expected to generate significant interest among fleet operators, businesses, and private buyers looking for a rugged yet modern pickup.
With limited units available under the anniversary campaign, the company is urging prospective customers to move quickly before stocks are exhausted.
Since its launch, the Mitsubishi L200 has steadily built a reputation as one of the toughest and most dependable pickups on Nigerian roads, finding favour among operators in construction, agriculture, mining, logistics and other demanding sectors where durability and reliability are non-negotiable.
The pickup’s growing popularity is backed by international recognition. The new-generation L200 was crowned Design Car of the Year at the 2024–2025 Japan Car of the Year Awards, earning praise for its aggressive “Beast Mode” styling and functional cabin design. It also secured the Best Mid-Size Pickup title at the 2024 Arab Car of the Year Awards, further cementing its global reputation.
Built on Mitsubishi’s long-standing pickup heritage, the L200 combines heavy-duty performance with modern comfort, advanced technology and impressive load-carrying capability, making it equally suited for commercial and lifestyle applications.
Beyond the vehicle itself, Massilia Motors says customers benefit from a comprehensive ownership package that includes genuine spare parts availability, certified aftersales support and a three-year or 100,000-kilometre warranty, whichever comes first.
Commenting on the milestone, Managing Director of Massilia Motors Nigeria, Olivier Lamoure, said the market response over the past year has validated the company’s confidence in the product.
“One year in, the L200 has proven exactly what we believed it would, that the Nigerian market has a real appetite for a pickup truck that is built to work without compromise.
“This anniversary offer is our way of saying thank you to every customer who chose the L200 and every prospect who has shown interest. The pricing we are making available for the remainder of this month will not come around again, and we encourage anyone who has been considering the L200 to take this opportunity seriously.”
The anniversary offer applies across all L200 variants and is available for a limited period, presenting what industry observers describe as one of the most attractive pickup deals currently available in the Nigerian market.
Massilia Motors Nigeria, a joint venture between the CFAO Group and the Chanrai Group, provides sales, genuine parts and certified aftersales support to customers across Lagos, Abuja, Port Harcourt and other parts of the country.
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