Innovation has been a cornerstone of the ŠKODA design philosophy for 125 years. From the very first L&K bicycles and motorbikes right up to the Enyaq all-electric SUV, ŠKODA has always sought to push the boundaries of technology while keeping its products affordable and value for money. That’s no easy task, but over the last…
The BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran Coupe. The BMW Concept i4 takes electric drive to the core of the BMW brand and heralds a new era in Sheer Driving Pleasure. The BMW Concept i4 represents a look ahead to the BMW i4, slated…
It can be said that design is more important to manufacturers, is at its most evocative and imaginative, and is also more crucial to consumers today than ever before. Yes, that generalizes and by no means is meant to trivialise the journey that car design has seen since the first cars were sketched on paper….
Long-distance runner Yuma Hattori, 25, works in Toyota Motor Corporation’s Tahara Plant/Tahara Plant Administration Division. [dropcap]I[/dropcap]t was September, and we were waiting in the lobby of the office building at the Toyota Tahara plant for a young man, Yuma Hattori, that we expected would be donning the familiar Toyota work uniform. Hattori, a long-distance runner,…
