Despite the birth of Stellantis Peugeot brand will not be launched into the United States’ market Afterall, as the automaker, on Tuesday announced jettisoning of the plan
As revealed in a statement on Tuesday, Stellantis plans to rather concentrate on the RAM pickup trucks, high-margin Jeeps, and Fiat Chrysler’s (FCA) other brands – Dodge, Chrysler, and Alfa Romeo – in the world’s second-largest auto market.
Stellantis, the world’s fourth-largest carmaker, was created by the merger of FCA and Peugeot maker PSA in January. It was widely expected by analysts and industry experts that PSA’s plans to launch the brand in the U.S. market would be abandoned by Stellantis given the strength of FCA’s most profitable models there.
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