Toyota Motor Corporation (Toyota) has launched its all-new Crown Estate model.
Although the automaker is yet to announce when it would hit other market across the world, the all-new Crown Estate model commenced sales in Japan from Thursday, March 13th 2025.
As stated in a post-launch media statement, Toyota, under the concept of making ever-better cars, has introduced TNGA and the in-house company system to drive product-centered management.
It stated: “TNGA has enabled the company to develop a variety of vehicles based on a highly flexible platform, and the in-house company system has nurtured passionate individuals and organizations that put vehicles first and foremost.”
As a result, Toyota now adopts a Cluster Strategy, developing products not as individual offerings, but as a coordinated group, to meet the needs of customers.
The Crown launched in 1955 celebrates its 70th anniversary with a history that has grown alongside the development of the Japanese economy. Staying true to its DNA of continuous innovation that has been passed down through past generations, the new Crown has also advanced the “making ever-better cars” ideal through TNGA and the in-house company system. In 2022, Toyota unveiled four models with different personalities, rather than just one sedan, to the world as the Crown series.
Following the launch of the Crossover, Sport, and Sedan, comes the fourth model in the lineup of the Crown series, the Estate. It brings dynamic styling and functionality so drivers can enjoy an active lifestyle with family and friends.
The result is a vehicle that embodies both the dignity and functionality of the Crown in what Toyota calls a Mature Active Cabin.
The powertrain lineup includes hybrid (HEV) and plug-in hybrid (PHEV) models to cater to a wide range of customer lifestyles.
The Estate features an elegant cabin made possible by the GA-K platform and is complemented by sharp shoulder lines that run from front to rear, achieving a design that seamlessly connects with the character lines on the front hood. The large 21-inch diameter tires on aluminum wheels bring a sense of power and results in flowing and dynamic proportions.
The front fascia has a bumper-integrated front grille which achieves a stylish and distinctive design that matches the body color. Furthermore, the mesh pattern subtly changes from top to bottom, a carefully crafted detail that enhances the vehicle’s refined appearance.
The Crown series incorporates island architecture*2 across all models. The design also features a horizontal arrangement of meter displays to minimize eye movement, creating a space that enables the driver to drive long distances effortlessly without confusing operations.
Vintage-style cloud patterns are applied to the Saddle Tan and Grayish Blue trim areas, and the decorations provide a high quality, yet accentuated design.
The luggage area incorporates items such as a pull-out deck chair and table to enhance the experience of the full-flat deck. These items increase comfort during car camping or when outdoors by offering a more relaxing space, and can be neatly stored inside the vehicle when not in use.
The design of these items features chic color tones that harmonize with the cabin as well as the Crown’s iconic crown emblem, creating a sense of unity and exclusivity.
The Estate is equipped with a high-efficiency hybrid system designed to improve efficiency and performance. The output of the front motor is increased by approximately 50% compared to the Crossover and Sport models. This allows for stress-free acceleration even when carrying an increased load, offering a more relaxed driving experience.
The Estate is equipped with a high-output density drive motor, achieving a driving experience that combines pleasant acceleration with quietness.
Like the Sport, the Estate comes with a high-density large-capacity lithium-ion battery. The battery is placed under the floor to allow the vehicle to secure a BEV-mode driving range of 89 km*5 without compromising interior space, which enables operation on BEV-mode for most daily drives.
