Nissan is out in full force at this year’s Los Angeles Auto Show with the debut of an all-new crossover utility vehicle and a fleet of Star Wars-inspired show vehicles.
The first new nameplate launched in the last eight years, the new crossover utility will join Nissan’s best-selling Rogue and Rogue Sport CUVs in U.S. showrooms.
Additionally, Nissan is bringing Star Wars excitement to the show floor of the Los Angeles Auto Show. The fully immersive environment involves Star Wars-inspired show vehicles, a fleet of X-wing starfighter replicas and several interactive opportunities all in celebration of Nissan’s collaboration with Lucasfilm Ltd. for Star Wars: The Last Jedi in theaters Dec. 15.
Constructed not only as a way for Nissan to bring the Star Wars galaxy to some of its best-selling models, the seven custom show cars are also a way for the brand to express its true love of the movie franchise. The concepts – not available for purchase – are based around characters or vehicles found in Star Wars: The Last Jedi, each with its own signature twist. From the menacing TIE Silencer Nissan Maxima to the fully functioning BB-8 sitting inside Poe Dameron’s Nissan Rogue-based X-wing, there is plenty to see and experience for Star Wars fans of all ages.
Fighting for The Resistance, a fleet of six X-wing starfighter replicas hovers over the Nissan stand on display for all to see. The X-wings are scale models designed to exacting film specifications and worthy members of the Resistance starfleet. In formation on the front lines, the unmistakable spacecraft can be seen from nearly anywhere in the galaxy, or the show floor.
A requisite stop for any fan of virtual reality is Star Wars: Droid Repair Bay Virtual Reality Experience, created by ILMxLAB. The experience puts users inside a virtual repair bay on General Leia’s ship where they can interact with BB-8 and other brand-new droids created for this story. Anyone who misses this opportunity will have the chance to participate in the VR experience at select participating Nissan dealers across the country.
Visitors to the Nissan show can jump right into the Star Wars universe by simply standing in front of what appears to be a typical mirror. However, upon approaching the display visitors transform into a digital character from Star Wars: The Last Jedi.
As soon as auto show attendees walk through the convention center doors, they’ll be greeted by Nissan and Star Wars excitement. Visitors will be invited into a scene inspired by Star Wars: The Last Jedi and can see the Nissan Maxima and Rogue like they’ve never seen before. Within the display space, Nissan leverages augmented reality technology with “See the Unseen” that will virtually transport the vehicles into another galaxy while exhibiting Nissan Intelligent Mobility features.
