Merdedes Benz has concluded a plan to launch a campaign aimed at defining the essential safety of the electric vehicle.
Titled Electric Safety, the campaign, as revealed in a media statement posted on the company’s website, shall focuse on the safety features of the all-electric Mercedes-Benz models. “Mercedes-Benz,” it stressed, “is therefore continuing the communication from autumn 2023, which showed a pioneering frontal crash between two EVs (the EQA and EQS SUV) in public for the first time worldwide.”
According the German auto maker, the campaign shall illustrate a situation that could have led to a head-on crash if the assistance systems had not prevented the driver from leaving their lane.
“In another case,” it explained, “the driver of a crossing vehicle sneezes and accidentally crosses the stop line. Thanks to autonomous emergency braking, the Mercedes-Benz vehicle is able to avoid the probable accident and so protects all road users.
“A small distraction; a little inattention – and a dangerous situation can arise on the road. In such a case, the assistance systems from Mercedes-Benz can help to defuse the situation. This capability is impressively demonstrated by the ‘Defining Electric Safety’ campaign.”
Orange, a safety-associated colour of which Mercedes‑Benz crash test vehicles have, for over 60 years, been painted dominates the imagery of the campaign.
“Defining Electric Safety” is presented with an impressive fusion of real crash-test images and computer-generated footage. This creates a minimalist aesthetic that is all the more striking.
The global social-media campaign about the safety of electric vehicles is launched on the Mercedes‑Benz social media channels under #allforsafety.
In addition to a variety of assets, such as stills and videos of different lengths, “Defining Electric Safety” includes a campaign film.
The campaign runs on different dates at market-specific level.
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