Geely Auto International has appointed Coscharis Motors as Nigeria’s exclusive partner and representative for its automotive brand.
Making the announcement in Lagos on Thursday, Geely Auto International Head, Middle East/Africa Business Unit, Scofield Wu said appointment of Coscharis followed a thorough search for a company with strong pedigree in the Nigeria’s automotive sector with a capacity deliver its brand promise.
“This quality we got in Coscharis Motors,” he recalled, adding, “Coscharis Motors shares our belief that the Geely models are the perfect fits to mitigate customers’ budget constraint, especially those who require automobiles that are durable, reliable, technologically driven and have best after sales offerings.
“This shared passion, along with their excellent reputation in the automotive industry, makes it the perfect partnership for Geely Auto International in Nigeria.”
Meanwhile, as a franchisee of Geely Global, Coscharis Motors is not only set to officially launch the latest Geely models into the nation’s market, the premium auto company is already rolling out the all-new Geely GX3 Pro and the latest Coolray from its Lagos-based, state-of-the-art auto assembly plant for onward distribution through its sales network across the country.
Commenting on this partnership, the President / CEO of Coscharis Group, Dr. Cosmas Maduka enthused: “We are excited to celebrate the confidence that Geely Auto International has reposed on us to represent them in Nigeria. Geely Auto is in sync with Coscharis Motors towards ensuring our corporate brand promise to continue to create value for all our stakeholders.”
Dr. Maduka described the latest milestone as another step in the evolution of the company towards remaining timeless in its relevance.
He said: “We are committed to broadening our dealership’s scope to the public, and believe the Geely Auto brand provides a capable, refined and reliable vehicle option to our customers, especially in this economically challenging time.
“With our pedigree and experience of the Nigerian market, it is clear to us that the Geely Auto brand is what is needed today to bridge the gap between luxury and budget auto brands available in market. The models, especially the All New Starry and GX3 Pro are game-changers in their respective segments. These vehicles have what it takes to meet customers’ expectations satisfactorily, especially government and companies, who are looking at their middle management team and fleet vis-à-vis their bottom-line.
“At Coscharis Motors, we are excited to re-launch the New Geely Coolray and Emgrand in addition to bringing the very newest models to Nigeria. We look forward to those existing and new customers, because these models are definitely going to stir things up.”
One of the highlights of the official announcement of Coscharis’ Geely franchise was the visit of members of the House Committee on Industry from the Federal House of Representatives, who as part of their oversight functions had a facility tour of the Coscharis Assembly Plant located at their group head office in Lagos, where the new Geely variants are being assembled.
According to the Chairman of the Committee, Rt. Honorable (Dr) Enitan Badru, who led the House delegation, the visit to Coscharis Assembly Plant was aimed at having an on-the-spot-assessment of the Plant.
“This is for us to be able to know in specific terms where they need our interventions in terms of enacting relevant laws to protect such investment,” he explained, adding, “This surely will help us legislate on every support required to encourage such local Organizations to further invest in our country towards achieving the best intentions of the government of the day.”
In the same vein, the Director General, National Automotive Design and Development Council (NADDC), who was represented by the Council’s Director Research and Development, Dr. Fidelis Achiv, who equally led his team to visit the Coscharis Assembly Plant together with the House members, commended Coscharis on the Assembly Plant that has rolled out different brands and now delivering the Geely brand.
The council promised to give all the necessary support it deserves to succeed in delivering the expected value for the country.
The Group Managing Director of Coscharis Group, Mr. Josiah Samuel, who conducted the guests around the state-of-the-art Assembly Plant and the other facilities in the organization, made bold to showcase the plant, which according to him, can be compared to any similar plant across the World.
In his words, “with what you’ve seen here today, Coscharis has simply shown that if given the required support, with the right conducive business environment, indigenous organizations like ours do not only have what it takes to compete in the global space, we are able to deliver world standard vehicles going by our pedigree with globally respected automobile brands we represent in Nigeria.
“Coupled with the new Geely brand added to our robust portfolio, we believe our locally assembled Geely vehicles will do well in the Nigerian market. As an entity that believes in our country Nigeria, we shall continue to do all in our space to sustain this local assembling of more brands from this Plant as it also has the economic implications of creating more job opportunities both for skilled and unskilled labour, which will definitely boost the country’s economy.”
By this announcement, according to Mr. Samuel, aside of delivering one of the unique selling propositions of buying a brand new Geely with a six years warranty, which is rare in the automotive sector, Coscharis Motors is set to embrace all the existing customers concerning their aftersales needs, while offering them trade-in options, in order to facilitate easy ownership of the new or latest models.
Coscharis Motors was established as a subsidiary of Coscharis Group, a reputable wholly owned Nigerian conglomerate with interests in various sectors of the economy, including Automobile, ICT, Logistics, Agriculture, Food & Beverages, Properties, Health amongst others, representing globally respected iconic auto brands in Nigeria.
The group has branches across Nigeria and in three West African countries. It presently has automobile sales and service dealerships in all the six geo-political zones in Nigeria with several outlets in Lagos, the nation’s commercial nerve centre.
Geely Auto Group, on the other hand, is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary of Zhejiang Geely Holding Group. The group manages several leading brands including Geely Auto, Lynk & Co, Proton Cars and Geometry.
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