ROTIMI ASHER
[dropcap]F[/dropcap]irst ever Sport Utility Vehicle to roll out of Jaguar plant, Jaguar F-Pace has been launched into the Nigeria market, with reliable finance scheme, after sales service and discounted price for the first set of people to buy the SUV, an offer which lasts till September, 2016.
The event, which was held with fanfare at the prestigious Eko Hotel and Suites, Victoria Island on Thursday night attracted dignitaries, auto freak, auto enthusiasts and the motoring press.
Speaking about the uniqueness of the car at the event, Coscharis Motors’ General Manager, 
Corporate Communications, Mr Abiona Babarinde, said, ”the uniqueness of Jaguar F- Pace starts from the fact that it is the first
time that this globally respected iconic brand is coming out with an SUV.
“What we all knew about Jaguar has been of sedan. The premiumness of the brand, the technology and every other thing that goes with it actually make the Jaguar iconic. This time, Jaguar coming out with F-Pace like we saw, is to transfer that premiumness that has been established over the decades on the sedan segment to the SUV. So in a way, it has come out in its own unique way in terms of performance, technology and space.”
According to him, the vehicle is targeted at upwardly mobile executives, families that enjoy automobile with latest technology and appreciate automobiles that go with their lifestyle.
” 
It resonates with the upper middle class and people that appreciate something that is called wonders on wheel,” Babarinde pointed out, “So you are getting all you can get in normal Jaguar.” He assured.
He explained that ” inspite of the economic situation in the country, people still want to own and drive something that makes a good statement on the road”, adding that, ” Jaguar F Pace is poised to create its own pace by turning the challenges of this period to opportunity.’
”With Jaguar F- Pace, we are making a categorical statement that you can actually still enjoy good automobile despite all odds. What Jaguar is delivering goes beyond just a car, and that is why we are talking of technology, lifestyle, comfort and also the opportunity to have all after sales package from Coscharis as exclusive franchise owner of Jaguar.
“We are not just interested in selling; we will give you back-up, which is after sales in terms of the original parts and well-trained personnel. So, if you are picking this Jaguar F-Pace this period, you are also covered with all after sales expertise.
” Apart from after sales, we are giving total package in all ramifications. As you heard immediately after the unveiling of Jaguar F-Pace, we have already given an instant discount for people that show interest and privileged to see the very first Jaguar SUV unveiled in Nigeria.
“By extension, we are also doing so for other Jaguar variant like XJ, XF and even to XE. At least by September, we still have this offer. This is an offer we want to give to our loyal and prospective customers. If you have not been a Jaguar person, this is the time to have one. For people who have always seen Jaguar as a sedan, now the opportunity is there for them to have an SUV. We now have an SUV in a Jaguar.”
Babarinde described the arrival of Jaguar SUV as a door of opportunity for Coscharis to further delight its customers, because, in his view, it is the only way to keep them.’
“In this gathering today,” he explained,“we also have one of our business partner, Stanbic IBTC Bank whose duty is to deliver vehicle finance schemein the sense that if you want to pick this F- pace, all you need to do is get financial support from them. We are not only giving after sales succour, we also give financial succour.
“The scheme cut across all brands and the beauty is that you don’t need to be an account holder with the bank. All you need to do is walk up to them with the necessary details and they will get in touch with us on your behalf.
” Coscharis is always looking for a way of robust soft landing for its customers to enable them enjoy their purchase easily. This is one thing that made us a leading force in the auto industry.”
The new Jaguar SUV goes for N30 million and with the discount price, which lasts till September, you can drive the car home at a cost of N25 million.
