Chery Automobile brand recorded a resounding success at the recently concluded 2024 Lagos International Trade Fair, Carloha Nigeria, the nation’s franchisee for the brand, has confessed.
Held from November 1 to November 10 at Tafawa Balewa Square (TBS) in Lagos, the 2024 Lagos International Trade Fair was a spectacular convergence of businesses from various sectors, ranging from fast-Moving Consumer Goods (FMCG) to premium brands.
According to Carloha, in a post-event statement made available to motoring World, Chery automotive brand made a commanding impression with its dazzling display of vehicles that captivated attendees.
Chery’s lineup—featuring the Tiggo 8 Pro, Tiggo 4 Pro, Tiggo 2 Pro, and Arrizo 5—stood out as a highlight of the event, drawing admiration from automotive enthusiasts and industry experts alike.
At the show, Chery attracted enthusiastic response from attendees, a development Carloha vision as a reinforcement of the brand’s status as a leader in innovative, high-quality vehicles.
“Chery’s presence at the fair signals its commitment to supporting Nigeria’s automotive industry growth,” Carloha enthused,  adding “and the brand looks forward to continuing its journey with Nigerians who seek reliable and stylish vehicles that elevate their everyday driving experience.”
Chery’s display at the annual international event was meticulously arranged to showcase the unique strengths and aesthetics of each model, with the Tiggo 8 Pro taking center stage.
Known for its luxurious design and cutting-edge technology, the Tiggo 8 Pro made a lasting impact on attendees looking for a blend of sophistication and performance in an SUV.
Auto enthusiasts and prospective buyers were particularly captivated by the model’s spacious interior, high-quality finishes, and suite of intelligent features, which align with Chery’s reputation for engineering excellence.
For those interested in compact SUVs with versatility and style, the Tiggo 4 Pro was an instant hit. Its sleek design, fuel efficiency, and advanced safety features resonated with visitors seeking a reliable yet stylish vehicle for urban and adventurous lifestyles alike. The Tiggo 4 Pro’s appeal lies in its balance of form and function, which, according to Carloha, resonated with young professionals, families, and automotive aficionados, who stopped by Chery’s exhibit for a closer look.
The Tiggo 2 Pro also attracted significant attention at the fair. Known as a stylish, compact SUV with a bold, urban design, the Tiggo 2 Pro struck a chord with those looking for a vehicle that combines affordability with aesthetic appeal and performance. Its smaller size, combined with a powerful engine, makes it an ideal choice for city driving, and visitors were impressed by its efficient fuel consumption and user-friendly tech features, making it a perfect fit for Nigeria’s dynamic city life.
Adding to the impressive lineup was the Arrizo 5, Chery’s stylish sedan that combines efficiency with cutting-edge technology.
Many attendees, Carloha recalled, were taken by the Arrizo 5’s seamless integration of petrol and CNG technology, appealing to those looking for sustainable and budget-friendly commuting options.
“The sedan’s advanced safety features, plush interiors, and fuel efficiency made it a strong contender for those prioritizing both style and sustainability in a vehicle,” Carloha added.
This year’s Lagos International Trade Fair saw an unprecedented turnout, with thousands of visitors exploring the diverse offerings from local and international brands. Chery’s exhibit not only highlighted the brand’s innovative automotive designs but also underscored its commitment to Nigeria’s automotive market.
The foot traffic at the Chery stand was a testament to the brand’s growing appeal, as well as Nigeria’s evolving automotive landscape, where demand for high-quality, dependable vehicles continues to rise.
Beyond showcasing vehicles, Chery’s team engaged with visitors to explain the unique benefits of each model and answer questions, creating a personal and informative experience for everyone who stopped by. From live demonstrations to interactive sessions, Chery provided an immersive experience that helped attendees understand the full scope of features each model offers, strengthening the brand’s connection with potential customers and automotive enthusiasts.
To make Chery ownership easy and affordable, Carloha’s Sales Director, Mr. Joseph Omokhapue, highlighted their exclusive offers: a 6-year free service plan, 6-year/200,000 km warranty, and flexible auto financing options.
“These benefits are at the core of Carloha’s commitment,” Omokhapue pointed out, adding, “with fair pricing, nationwide 24/7 parts and service support, our customers can enjoy their Chery vehicles with complete peace of mind.”
From all indications, the 2024 Lagos International Trade Fair was, no doubt,  a resounding success for Chery, reinforcing the brand’s status as a leader in innovative, high-quality vehicles.
The enthusiastic response from attendees reflects the brand’s alignment with the values of Nigerian consumers: durability, efficiency, and style.
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