Book Ducati 90th Anniversary Scrambler 450

Book Review:Stile Ducati, A Visual History of Ducati Design

Proud to celebrate its 90th anniversary together with its fans, Ducati has decided to make this milestone a memorable one with a volume containing a photographic record of the company’s history, illustrating that attention to style and design for which Ducati has always been so renowned.

book-ducati-90th-anniversary-cucciolo

Book Ducati 90th Anniversary Cucciolo

“Stile Ducati. A visual history of Ducati Design” published by Skira (Milan – Italy, 2016) is a true collector’s volume, an evocative story told trough images, a sequence of unique shots that highlight the aesthetic value and the design of Ducati motorcycles.

The volume traces the evolution of Ducati design through 19 steps: from the Cucciolo to the 916 and on to the 1299 Panigale S Anniversario. This unique book exalts the beauty, purity and sheer strength of Ducati style which, together with sophistication and performance, illustrate the brand’s core values.

Every one of our bikes must show it has a full share of Ducati DNA. It must havesports style; it has to ooze adrenalin, power, fluidity and technology. At the same time,its design must be pure and essential, capable of communicating lightness whileensuring high performance and off-the-scale riding fun. A design that sends an at-a-glance shiver down the spine, a taste of what’s to come when you ride it” says Andrea Ferraresi, the Ducati Desing Center Director.

All aspects of this book have been designed and developed internally, from the concept to the photographic style and narrative. It is a large-format, high quality book of 336 pages containing over 150 photos by Giovanni De Sandre, whose outstanding professionalism has captured the stunning allure of every Ducati-designed line.

The photos are close-ups of the selected bikes. A sequence of unique shots highlighting the captivating beauty of Ducati motorcycles, showcased like real works of art. At the end of each chapter there is a full photo of the motorcycle: irresistible images with a black backdrop to bring out the key lines and the sheer beauty of the bike’s shape. Each chapter includes a brief description of the motorcycle, key aspects of its development and the relative historical context.

Lastly, the photographic narrative is interspersed with statements showing how Ducati sees design. «Our bikes transmit the same tension, concentration and power thatsculpt the body of a 100-metre sprinter on the starting blocks» and «Ducati stylestands out because it’s found in every single component, even the least visible» are just two of the citations included in the book.

 

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