By: ROTIMI ASHER
Stallion Group, Nigeria’s multi-auto brand giant, today (Friday) launched STALLION AFRICAR, an online portal aimed at encouraging Nigerians to acquire their dream cars and service existing ones without having to visit showrooms.
The portal ( www.stallionafricar.com ), which incorporates sections for Hyundai, Honda, Nissan, Changan and Porsche brands, therefore, offers a showroom-like experience, by connecting users with a relationship manager via a live chat.
According to the Group’s GM-Marketing, Ms Arpita Roy Luthra, in a pre-launch media statement released on Thursday, the platform is loaded with relevant tools that enable consumers to take an informed decision for the best option in their budget.
“In Stallion Group,” Luthra explained, “we believe that a sizable business will have to be brought in through digital initiatives, as consumers become skeptical of stepping into showrooms to scout for cars of their dreams, due to the ongoing pandemic.
“Therefore,aside highlighting on focus Model and all models for sale by brand, the easy-to-use platform allows you an access to compare features, aesthetics, specifications and price across major brands and models to arrive at what’s best for you and your family.
“You can also book a test drive, request a formal quote, book Service or make any other relevant enquiries via Live Chat.”
Stallion Group Nigeria has always aimed at maximizing consumer loyalty across the country and now is no exception.
“It offers an opportunity to do cross-selling and upselling and reduces their dependence on driving walk in traffic to the point of sale. The simple design of Stallion Africar enables the consumer to take a decision on Buying a New Car and Servicing their existing car.”
And plans are underway to add a feature for buying a pre-owned car, where the consumer can get their old car evaluated and uploaded to get the best deal and exchange it for a new.
Buying a New Car
The portal Navigates through each of the top selling Auto Brands of Hyundai, Honda, Nissan, Porsche and Changan. Each brand’s highlight model is displayed on the home page with the portal navigating to a detailed page containing specification, price and the consumer’s ability to book a test drive for their favorite car, just at the push of a button.
“And after completing the necessary purchasing deal on the platform,” Ms Luthra said, “the car is brought in to your home or work place keeping the safety and hygiene measures in mind for the test drive to conform with social distancing guidelines to the maximum.”
Car Servicing
Africar’s servicing tool is designed to provide information on each brand’s service centers indicating locations across Nigeria with details pertaining to the right contact personnel for each of the locations along with their emails and phone numbers to book your service appointment and get the best quality of care for your car.
“The service personnel are trained on sanitization and handling of the car affirming to the safety from COVID 19 guidelines,” Stallion Group’s marketing boss stated further, adding, “Daily, practical workshops and training are being conducted to adhere to stringent guidelines for health and safety of the customer.
“Stallion Group marks this launch as its journey to the e-commerce bubble that is emerging with the current economical shift. It is an encouragement to the Nigerian community to experience acquiring their dream car in this new era and see the amalgamation of the digital age with the physical joy of buying. Please visit www.stallionafricar.com.”
