By: ROTIMI ASHER
One of the Nigeria’s first generation locally assembled brands, Peugeot, will, in its home country, France; commence celebrations of what has been described as 210 years of boldness, passion and innovation.
On 26th September 1810, the PEUGEOT Frères Aînés company was officially founded by a contribution in cash deed recorded in a register that you can still find in the Terre-Blanche Archives (Doubs). Since, PEUGEOT has been involved with everything from fashion, to cars and bicycles.
To celebrate its rich history, a bespoke logo to celebrate the 210th anniversary of the Lion Brand was designed by the team at the PEUGEOT Design Lab. It will feature in all marketing from 26th September.
The Lion, ambassador of the Brand, is pictured side-on in the logo and is underlined by an arrow. This is in reference to the oldest existing PEUGEOT logo (registered in 1858) which symbolises the three qualities of the PEUGEOT saw blades produced right at the very start of the brand: flexibility, strength and cutting speed. The arrow enshrines the notion of speed.
The “210 years” caption is a reference to the history of the brand, but also to the next 210 years to come. The black and white colours of the logo underline
temperance and frugality, PEUGEOT’s mantra. The circle surrounding the Lion asserts the logo as an emblem, a label that everyone will be proud to make their own.
A film focusing on the history of the brand will be broadcast on social networks on 26th September, PEUGEOT’s 210th anniversary.
A global campaign on social networks, Twitter, Instagram, Facebook and Linkedin will mark the celebration of the 210th anniversary of the PEUGEOT brand.
Inspired by this anniversary, the content offered on these different platforms will each have a dedicated hashtag #210YEARSWITHPEUGEOT.
Two collections of PEUGEOT lifestyle products dedicated to the celebration of the Brand’s 210th anniversary will be on sale at the end of September on the online store.
