[dropcap]F[/dropcap]or the second successive year, a locally assembled car, Peugeot 301 has emerged winner of the Nigerian Car-Of-The-Year (COTY) Award 2017.
The award was announced at the annual NAJA Awards Night held on Tuesday, December 12, in the prestigious Eko Hotels, Victoria Island, Lagos, with big industry experts, CEOs of corporate organizations, other stakeholders and major automobile dealers in attendance.
According to the organizers of the event, the winner, Peugeot 301 Midlife, competed against Nissan Almera and Kio Rio and received the highest score, being “cheaper and more affordable than other brands in its class with genuine and quality spare parts available.”
The award winning Peugeot 301 Midlife sedan is an upgrade of Peugeot 301 that won the same award last year. The affordable and locally assembled sedan with trappings of comfort and safety is a blend of contemporary looks, reliability, quality and exceptional value adoptable to Nigeria terrain.
The Peugeot 301 which is now one the most preferred in the market is fitted with most significant improvement in engine (Pure Tech Engine) that won European Engine of the year 2017.
The Nigeria Auto Journalists Award is the local version of the traditional global automotive industry award conducted by motoring journalists in different countries and regional markets of the world to recognize the achievements of industry operators in different categories and across segments and vehicle categories.
In Nigeria, the awards is conducted through an exhaustive criteria by a jury of leading automotive journalists in the country and given to vehicles assembled and/or imported into Nigeria by the Nigerian Auto Journalist Association (NAJA). It included other categories of Awards and Recognitions of auto and allied auto accessories like tyres amongst others.
MD/CEO of PAN Nigeria Limited, Mr. Ibrahim Boyi attributed the success of Peugeot 301 Midlife to the brand heritage of quality and value with his team commitment to International standard and adherence to world best practices. Similarly, he commended NAJA for organizing such a credible event.
