kia Motors Nigeria has launched a, ‘Live Stream Showroom,’ which offers access to customers and auto buyers to have personalized virtual viewing of the brand’s cars from showrooms.
Making the announcement in a statement released on Thursday, the local auto assembler said the online platform allows anyone or customers using a smartphone to have a live video session with Kia showroom for a digital experience tailored to meet their individual needs.
It explained: “Customers will receive a one-on-one consultation with live responses to questions, and explore the design and features of their chosen model, answer to the customer queries and see demonstrations of new technology and functionality on demand.”
According to Kia Nigeria, the COVID-19 pandemic has necessitated a need to constantly adapt and find new and creative ways of performing everyday tasks, adding that the platform is, therefore, part of the boundless initiative of Kia to improve the showroom experience and bring it close to the people at the comfort of their homes.
“Live Stream Showroom demonstrates our continued commitment to tailoring the car-buying journey and ownership experience to the demands of our customers with virtual viewings,” said Olawale Jimoh, Marketing Manager, Kia Motors Nigeria. “By launching this new platform, we aim to stay ahead of the curve in digital sales and marketing in this time of transition.
Recent consumer demand shows a strong indication that customers are looking to take more of the car-buying journey online. The recent data collected by Kia globally shows that 83 percent of consumers prefer to carry out product research online before making a purchase, while 47 percent of consumers expressed interest in using online platforms for future purchases.
“As a customer-centric auto company in Nigeria,” It stressed, “Kia has, over the years, been at the fore of a more modern and digital customer experience. This include the launch of omnichannel customer acquisition through different online platforms; live chats, social media, responsive contact center, automated email marketing had formed the fulcrum of the company’s customer engagement over the years.
“It’s no surprise that the newly launched Kia Livestream showroom is best suited at this time that there is even more emphasis on alternative sales channels and people are increasingly conducting their research from the comfort of their homes and even turning to online platform car buying for the safest possible experience.”
The Kia Live Stream Showroom application can be accessed via the company’s website, www.kiamotorsnigeria.com under the ‘Buying Tools’ navigation menu.
©Copyright MOTORING WORLD INTERNATIONAL.
All rights reserved. Materials, photographs, illustrations and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior written permission from Motoring World International
Contact: [email protected]
