Next year, 2021 will be special for Jeep, as it celebrates 80 years of 4×4 leadership, open-air freedom and adventure. Born in 1941, the brand has always pioneered new segments and new technologies.
Its legend started with the Willys MB – the first ever mass-produced 4×4 vehicle – and continued in 1949 with the launch of the four-wheel-drive Willys Wagon, the first Sport Utility Vehicle (SUV).
According to the automaker in a media statement released on Thursday, the celebration of the 80th anniversary will play out across through the whole of 2021 with dedicated events starting in early January, and specifically created to bring customers and fans closer to the heritage of the brand.
The milestone will also be marked with the launch of distinctive 80th anniversary special-edition models.
“These vehicles,” it explained, “will feature distinct design flourishes and features inside and out, including distinctive seats, unique wheels, and dedicated commemorative badging. Powered by internal combustion engines and Jeep plug-in hybrid system, they will also be packed full of advanced technology and safety features and will showcase Jeep’s unparalleled 4×4 capability. Jeep 80th anniversary special edition models available in EMEA will arrive in Jeep showrooms across the region from late 2020 and early 2021.”
As it celebrates its eighth decade, the brand, “is entering the next exciting phase in its legendary history.”
The recent introduction of Jeep Renegade 4xe and Compass 4xe – the first Jeep vehicles with plug-in hybrid technology in the EMEA region – and the debut in Detroit in the first week of September of the Jeep Wrangler 4xe plug-in hybrid model, further underline the brand’s commitment to electrification.
“Over the next few years, an electrified option will be available on each nameplate in the award-winning Jeep SUV range. This is in line with the brand’s ambition to become a leader in technologies for a more eco-friendly mobility,” it stated, adding, “all electrified Jeep vehicles will carry the 4xe badge, centred around the pillars of efficiency, performance, responsibility, 4×4 capability and driver confidence.
“Jeep 4xe models will embody a modern vision of capability, providing the best ever balance between efficiency, driving fun and respect of the environment.”
©Copyright MOTORING WORLD INTERNATIONAL.
All rights reserved. Materials, photographs, illustrations and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior written permission from Motoring World International
Contact: [email protected]
