…Offers More Space, Comfort, and Convenient Features
…Target 30% market share
ROTIMI ASHER
Hyundai Motor Nigeria has launched its all-new CRETA vehicle with a redesigned and more powerful SUV model set to create unparalleled driving experiences for customers across the region.
Unveiled during a press launch held over the weekend, the second-generation CRETA has been transformed into the ultimate sub-compact SUV for any terrain.
Building on the success of the first model, the fresh-look CRETA is more spacious, boasts improved features and utilizes state-of-the-art technologies to meet the complete needs of working professionals, young peer groups and families.
Speaking during the launch, Hyundai Motors Head, Sales and Marketing, Gaurav Vashisht described the all-new Hyundai CRETA model as a reflection of Hyundai’s core vision of always developing high-quality vehicles.
“Since the first model was launched,” he explained, “the CRETA has become one of the most popular vehicles. And this latest version is set to be a game-changer in the sub-compact SUV segment.
“From top to bottom, we have crafted the car carefully, pushing the boundaries to ensure that it stands out on the road and is equipped with a wide range of improved features that will deliver even more fun-loving driving experiences.
“The new CRETA is not just like any other vehicle, but a true urban crossover with loads of versatility that is modern, sensuous, and sporty in design. That is why it aims at the young who are tech-savvy, single, or with a young family. The target demographic places a high value on smart design, versatile interior, advanced safety and connectivity.”
Styling
From every perspective, Creta radiates masculine, sensuous sportiness and a supremely confident road presence—qualities that have come to be expected of a crossover. The prominently flying H-logo with its outsized, truck-like dimensions attracts immediate attention. Other key design cues that reaffirm CRETA’s masculine personality are to be found in the grille’s bold, rectangular interlacing and the fascinating geometry of the headlamps. The two-tier setup fascinates the eye
Power
The all-new Creta comes with a choice of three engines. The Smart stream G1.5 (maximum power of 115ps/6,300rpm and maximum torque of 14.7kgf.m/4,500rpm) and the Kappa 1.4T-GDI (140ps/6,000rpm and 24.7kgf.m/1,500-3,200rpm) are both gasoline engines, providing better fuel economy on the roads.
Offering more choice is the diesel U2 1.5 VGT (DSL) engine, which has a maximum power of 115ps/4,000rpm and a maximum torque of 25.5kgf.m/1,500-2,750rpm.
Interior
Inside and out, the new CRETA is longer and wider than its first-generation predecessor. Due to its 2610mm-long wheelbase and extra amounts of legroom, headroom and shoulder room, the CRETA’s cabin is able to accommodate five persons more comfortably than ever.
In addition, its ergonomically sculpted seats use multi-density foam to provide varying degrees of firmness and softness that compensate for uneven weight distribution on the seat cushion, backrest, the side bolsters, and headrest.
Performance and Safety
Common to both the Smart stream G1.5 and Kappa 1.4T-GDI gasoline engines are Lightweight all-aluminum construction, Dual Overhead Camshafts (DOHC) with Dual Variable Valve Timing.
Therefore, in the driving dynamics department, Creta delivers a steady stream of pleasant surprises with its updated powertrains and advanced safety features. Count on Creta’s advanced powertrains to deliver gratifying levels of performance while being very easy on the wallet, always a key consideration among budget-minded purchasers of this entry-level vehicle.
More than that, the Crossover offers multiple levels of protection, including its ultra-rigid monologue steel body shell that is designed to safely absorb impact forces. Ample stopping power is provided by 16-in front discs and ABS, which are standard equipment. Dual front depowered airbags are now a standard specification but curtain airbags and front row thorax protection are also available as part of the six-airbags option.
According to Vashisht, CRETA Crossover was Nigeria’s highest-selling Hyundai model in the year 2020.
“30% of my sales in the previous year are from the Creta,” he recalled, adding, “So, you can see the volume of Creta we have done. In spite of the challenge of the COVID-19 pandemic, we are optimistic that from this year onward, we intend to achieve the same feet even better.’’
On why more buyers go for Creta, he said, ‘’it is majorly because preference has been shifted from the A and B segment saloon cars to crossover or small SUV. Creta falls into that category. Secondly, it is high on the ground compared to the saloon cars. It is almost the same amount in terms of cost: that is a saloon and the new Creta. It is more sensible to go for the Creta.”
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