TILDA FRANCES
Nigerian lovers of BMW brand could now have a glimpse of the all-new BMW 7 series at Coscharis Motors, the nation’s sole franchisee of BMW brands.
[dropcap]A[/dropcap]s announced in a media statement from the company on Monday, latest 7-series comes with a more distinctive, luxurious and outstanding dynamics.
“It stands out with its prestigious, elegant appearance, superlative comfort and exceptionally sporty performance, a combination that only the BMW 7 Series delivers in this class.”
According to Cletus Aregbeshola, Marketing Manager for BMW, Coscharis Motors; around three-and-a-half years on from the introduction of the sixth generation in 2015, the BMW 7 Series Sedan has undergone a wide ranging and effective updates.
“These updates,” he explained, “have positioned the flagship model as a trendsetter, introducing world-firsts that are being copied by other manufacturers.”
Styling
Visually, the new BMW 7 Series looks like a completely new model – especially at the front and back. In many respects, it has become even more luxurious, with numerous highly advanced components. This includes more powerful and fuel-efficient petrol engines, a new, pioneering infotainment system and the latest driver assistance systems.
Ride Comfort
According to Coscharis, the sixth-generation BMW 7 Series Sedan also sets standards in terms of providing both maximum ride comfort and a sporting and dynamic driving experience.
This, of course, is due to the latest machine’s advanced chassis design complete with a self-levelling two-axle air suspension included as standard. With its intelligent mix of aluminium, high-strength steel and a body structure benefiting from magnesium and carbon reinforcements (Carbon Core), the BMW 7 Series also has the lowest weight among its competitors.
Competitors
The BMW 7 Series Sedan is the dominant vehicle in the automotive luxury class, along with the S-Class. However, the key difference to the S-Class is that the BMW 7 Series supports a wider range of set-ups allowing drivers to choose between superior ride comfort on the one hand and extremely sporty handling on the other.
Other competitors such as the Audi A8, Porsche Panamera and Lexus LS lag considerably behind the two top models from BMW and Mercedes-Benz, both in terms of sales volume and in being perceived as the world’s most prestigious volume-produced luxury sedans (Rolls-Royce, Bentley and Maybach excepted). All models but the M760Li and 745Le xDrive are available in a short- and a long-wheelbase version.
Coscharis Motors is the sole franchisee of BMW brands in Nigeria with sales and service networks across Nigeria. Currently, her BMW sedan range includes 7, 6, 5, 4, 3 and 2 Series. The X Range includes X6, X5, X4 and X3. Orders have recently been placed for the latest and first ever BMW X7.
