Coscharis Motors Plc, a strong name in the Nigerian automobile market, recently launched the Ford Trucks brand of Heavy Duty Commercial Vehicles (HDCV) into the Nigerian market at the recently held Lagos Motor Fair, which took place at the Federal Palace Hotel, Lagos.
According to Abiona Babarinde, General Manager, Marketing and Communications, Coscharis Group, “Ford Trucks will help to fill identified transportation gaps in the areas of logistics, haulage, construction, refuse disposal, etc.
“The trucks,” he pointed out, “are built to handle both short and long-distance transportation challenges with the toughness and capability that is required to face any given task. More importantly, you can trust Coscharis Motors to be there for you in terms of all sales and aftersales services support, including spare parts, for the trucks.”
Also speaking at the event, Helyn Osandu, General Manager, Sales, Ford Trucks, Coscharis Motors said, “To help our customers purchase the Ford Trucks with ease, Coscharis Motors has arranged flexible finance schemes from Coscharis Mobility, Polaris Bank and other upcoming finance institutions that are finance partners to Coscharis Motors. These partners will help customers purchase the trucks with equity contributions as low as 20% of the price of the trucks, while the balance is spread over a period of time.”
Ford Trucks, with almost 60 years of experience in truck manufacturing and product development for international markets, had earlier announced that they were confident that Coscharis would represent them well in the Nigerian trucks market.
In the words of the Vice President of Ford Trucks, Serhan Turfan, “we believe that Coscharis will represent our brand in Nigeria excellently by building on our steady presence in the region and this is why we have committed to the new facility in Lagos, which is an important milestone for our operations in Nigeria.”
A truck enthusiast who has been driving trucks for about 15 years, Julie Chi-Nwaoha, after driving one of the trucks on display said, “The physical appearance of the truck looks intimidating but when I handled it, the flexibility of the steering and gear, together with the accessibility of the control buttons on the dashboard was outright reassuring that I was absolutely in control of the truck. Also, after hours of hard work, if I want to rest, there is a sleeper behind the driver’s seat. I could lay there on the bed and have a good rest.”
During the launch of the brand, which was witnessed by relevant industry players, including the Director-General of the Nigerian Automotive Design and Development Council, Dr. Jelani Aliyu, and other special guests at the Motor Fair, Coscharis Motors featured two products from the Construction Series, namely, Tipper and Concrete Mixer; and another two from the Tractor Series, namely the Tractor Head and Garbage Collector.
Ford Trucks are available in 4×2, 6×4 and 8×4 Construction and Tractor series, powered by a powerful Ecotorq 12.7L automatic transmission engine, producing up to 2150 Nm of torque and up to 430 PS power among other features.
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