It was indeed a glorious day for the leading auto dealer, Coscharis Motors Plc., as it harvested double honours at this year’s Nigerian Auto Journalists Association award night held recently at the Oriental Hotels, Lagos.
One of the subsidiaries of the Nigerian owned respected conglomerate, Coscharis Group, the Company won the awards as the Multi – Luxury Company of the Year while one of its iconic luxury brand, Range Rover Autobiography was adjudged as the Nigeria Luxury SUV award of the Year respectively.
Coscharis Motors over the years has been a household name when it comes to top notch globally respectedluxury automobile brands in Nigeria going by the various luxury brands in their robust brand portfolio.
The auto company has been the exclusive representative in Nigeria of the British iconic luxury brand of the Jaguar Land Rover and the German pride in the luxury segment of the BMW brand over many decades.
In 2023, Coscharis Motors added another new luxury brand from United Kingdom into the Nigeria market, which is the Grenadier from the Ineos group in UK. The Grenadier is a brand new product globally which is equally being represented in Nigeria by Coscharis Motors as a new addition to its existing ‘House of luxury’ when it comes to automobile of repute.
The luxury SUV category was keenly contested with other tested luxury brands but the Range Rover Autobiography came atop, according to the organizers, after strong consideration of the market acceptance of the Range Rover Autobiography in all ramifications. The All New Range Rover Autobiography variant is revolutionary, reliable and a class on its own with its special appeal, style that resonates with its priority audience when it comes to luxury, class, comfort and performance.
Receiving the award on behalf of Coscharis Motors, the General Manager, Marketing and Corporate Communications, Coscharis Group, Mr. Abiona Babarin dededicated the it to all the Coscharis Motors customers, especially the luxury brand enthusiasts for their acceptability of all the luxury brands in the Portfolio namely the Jaguar LandRover, BMW and the new Grenadier respectively as their preferred luxury automobile of choice.
In his words, “these awards only reconfirm our expertise in delivering top notch luxury experience to our premium customers while maintaining the global standard of brand positioning to discerning customers in the ever dynamic Nigerian market. Representing these globally respected iconic brands over the years exclusively in Nigeria involves consistent delivering of value for money that involves the total luxury experience from the point of brand awareness to the purchase stage and the aftersales service experience to deliver the peace of mind required”.
Commenting on these awards, the excited Group Managing Director of Coscharis Motors Plc., Mr. Josiah Samuel also dedicated the awards to the company’s ever loyal customers for their patronage and acceptance of the brands with a promise to continually create more value in the automobile industry in Nigeria.
According to him, “there can’t be another best way to end the business year in 2024 than with these set of prestigious awards despite all the business challenges in the year and more importantly that the awards are coming from a very critical stakeholder / partner like the media.”
The award event expectedly attracted various stakeholders that are players in the automotive sector in Nigeria.
