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Chery Launches New Energy Vehicle, NEV

Chery Sandton and Chery Northcliff, award-winning Chery dealerships in South Africa officially unveiled Chery’s exciting NEV (CSH) range at a high-energy breakfast drive experience held recently.

With South Africa steadily accelerating toward an electrified automotive future, this launch marks a pivotal moment for Chery’s growth in the local market — and for DigiCars Group’s commitment to staying ahead of the curve.

Held across both Sandton and Northcliff showrooms, the event drew a strong turnout of curious customers, media, and Chery enthusiasts, with multiple test drives conducted throughout the day, The response? Unanimously positive.

“Wow! Chery is really stepping up their game. The new hybrid tech is impressive!”
“The screen, the comfort and the technology — everything is just nice.”
“It’s better than my current car.”
“Loved the energy at the launch – great cars, great people, and great vibes.”

Chery’s New Energy Vehicle (NEV) line up in South Africa, The Tiggo 7 CSH Plug-in Hybrid (PHEV) and the Tiggo Cross CSH Hybrid Electric Vehicle (HEV) were available for test drives and viewing at the launch. These offerings, impressed guests with bold design, spacious interiors, and advanced tech features. For many, it was their first close-up look at a Chery hybrid, and the overwhelmingly enthusiastic reactions spoke volumes.

“Mind blowing.”
“I couldn’t wait to drive the car and experience it for myself.”
“The team at Chery Sandton/Northcliff made us feel so welcome. Definitely considering an upgrade.”

These first impressions reinforce the belief that South African drivers are ready for the shift to NEV’s — and that Chery Sandton and Chery Northcliff are offering an exciting, accessible path forward.

The dealerships offered expert guidance on hybrid technology, financing options, and future-focused ownership — all with the premium service the group is known for.

“This is just the beginning,” said Keketso Banda, Chery Brand Officer at DigiCars Group. “Our goal is to not only introduce cutting-edge technology to the market, but to support customers every step of the way as they embrace a cleaner, smarter way to drive.”

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