Carloha, Nigeria’s exclusive partner of Chery Automobile has opened the year 2024 with celebration of what it described as the brand’s exceptional achievements in 2023.
In a media statement released on Monday, Carloha highlighted the brand’s over 100% annual global sales increase, cutting edge technological innovation, environmental sustainability, exceptional vehicle line ups, expanding global markets and the brand’s numerous awards and recognition throughout the year.
“As a global player,” it explained, “Chery has not only maintained its reputation for innovation and quality but has also set new benchmarks in the global automotive domain. This announcement not only celebrates Chery’s success story but also serves as an inspirational call to greatness, a call that will be further echoed through the continued growth of the Chery brand in the Nigerian automotive market.
It attributed Chery’s success story in the year under review to substantial growth in sales and exports, relentless commitment to innovation, sustainability, and global expansion.
ANNUAL GLOBAL SALES: In 2023, Chery achieved an annual sales figure of 1,881,316 units, representing a geometrical growth of 52.6%, while 937,148 vehicles were exported, recording a 101.1% increase. These outstanding performances surpassed the industry’s growth rate, thus establishing Chery as a critical player in the global automotive market.
CUTTING EDGE TECHNOLOGICAL INNOVATION: In 2023, Chery solidified its position as a pioneer in automotive technology with the introduction of cutting-edge features such as advanced safety systems, smart connectivity, sustainable energy solutions, and artificial intelligence integration to showcase their dedication to providing state-of-the-art driving experiences.
In 2023, Chery steadfastly pursued technological innovation, achieving an accelerated “Tech Chery” evolution with groundbreaking achievements. At the Qatar GIMS (Geneva International Motor Show), Chery officially unveiled the QPower architecture under the theme “Evolution for Future”, representing 26 years of accumulated and leapfrogged power technology. It is a comprehensive professional power solution covering mainstream power forms such as ICE, PHEV, BEV, and hydrogen power. QPower boasts energy advantages like “strong and swift”, “efficient and green”, and “high-energy and intelligent”.
The introduction of QPower not only brings more innovation to the global automotive industry but also provides power and performance, fast charging, comprehensive safety, and a better driving experience. Additionally, Chery’s Tiggo 8 Pro Plug-in Hybrid and the Tiggo 7 Pro Plug-in Hybrid made their debut at the Qatar GIMS, attracting international attention with the Tiggo 8 Pro Max, Tiggo 7 Pro Max, Arrizo 8, and other flagship models.
Chery takes independent innovation as its core strategy, with a focus on technology, R&D, and dedication to delivering a high-quality user experience to global consumers. Chery successfully established eight major R&D centers worldwide, including North America, South America, and Europe. At the end of 2023, Chery filed more than 29,000 patents, with over 18,000 authorized patents granted, thus positioning itself as a pacesetter in the global automotive market.
EXPANDING GLOBAL MARKET: Chery expanded its global footprints in 2023, strategically entering various international markets, by establishing its presence in regions like Asia, South America, Africa, and the Middle East. Currently, Chery’s business presence extends to more than 80 countries and regions worldwide, withmore than13 million global automotive user base, including 3.35 million users located overseas, which exemplifies Chery’s commitment to the delivery of quality vehicles that satisfy the needs and preferences of consumers worldwide.
The company’s commitment to globalization is evident through joint ventures, partnerships, and the establishment of production facilities in different countries. These efforts have allowed Chery to tap into diverse consumer markets, adapt to regional preferences, and position itself as a competitive player on the global stage.
Chery’s commitment to local assembly plants through collaborative ventures with Carloha emphasizes astute dedication to contributing to Nigeria’s economic development.
GLOBAL AWARDS: Chery’s numerous awards and recognition throughout the year, are glaring testimonies of the brand’s commitment to quality, design innovation, and environmental sustainability. In 2023, Chery maintained the position of China’s number one passenger car exporter for 21 consecutive years, which reaffirms Chery’s position as an industry leader that is deeply committed to providing quality automotive products that satisfy the needs of customers.
Also, in 2023, Chery ranks first in the automotive index category of “Top 50 Chinese Global Brand Builders’ Report”, jointly released by Google and Kantar. According to J.D Power’s various automotive indexes in 2023, Chery holds the top position in the IQS (Initial Quality Study) among China’s domestic brands.
In 2023, the leading collision testing lab in Asia conducted 532 vehicle collision tests, setting a new historical record, with the Tiggo 7 Pro earning a five-star rating in the Australian A-NCAP (2023). Additionally, Chery vehicle series, including the Tiggo 8, Tiggo 7, and Tiggo 4, have each received first place in their segments.
These awards and recognition, serve as a testament to Chery’s unwavering dedication to delivering vehicles that exceed expectations, providing Nigerian consumers with not just transportation but an elevated driving experience.
ENVIRONMENTAL SUSTAINABILITY: Chery remains at the forefront of environmentally friendly automotive solutions by producing eco-friendly vehicles and implementing sustainable manufacturing practices that align with the global shift towards a greener and more sustainable future.
Chery’s globalization strides in 2023, have become more robust with “Green, Technology, Family, and Companionship” as its core value, leading to a continuous increase in brand influence. In 2023, Chery hosted the International User Summit for Green Technology and User-centric Innovation, aligning with Chery’s core values. The Summit emphasized pioneering technology, leveraging high-performance products to construct a robust user-friendly environmental integration system while setting the stage for a ground-breaking paradigm shift within the automotive industry,
“In Nigeria, where environmental consciousness is on the rise, Chery’s electric vehicles present a golden opportunity. By aligning with the country’s push towards clean energy, we aim to establish Chery as a forerunner in the sustainable automotive sector, contributing to Nigeria’s green energy initiatives by fostering a greener future for mankind,” Carloha added.
CORPORATE SOCIAL RESPONSIBILITY (CSR): In accordance withglobal best practices, Chery has made remarkable achievements by engaging in public welfare, carrying out a variety of public benefits actions worldwide, encompassing environmental protection, targeted poverty alleviation, and educational donations.
Chery donated US$6 million to support UNICEF (United Nations International Children’s Emergency Fund) in its “Global Education Thematic Programme”, thus demonstrating the mission and responsibility of Chinese brands to the international community.
Chery’s CSR initiatives extend beyond compliance with regulations, emphasizing ethical business practices, employee well-being, and fostering positive relationships with stakeholders. By consistently integrating social and environmental considerations into its business strategies, Chery stands out as a responsible corporate citizen that is contributing to a more sustainable and socially conscious global automotive industry.
EXCEPTIONAL VEHICLE LINEUP: Chery’s exceptional vehicle lineup from Tiggo 8 Pro Max, Tiggo 7 Pro Max, Tiggo 4 Pro, and Tiggo 2 Pro, to Arrizo 5, exemplify the brand’s commitment to innovation, performance, and style. Renowned for its cutting-edge technology and forward-thinking design, Chery offers a diverse range of vehicles that cater to various preferences and needs. From sleek and compact urban models to robust SUVs and eco-friendly electric vehicles, Chery seamlessly blends functionality with aesthetics. The brand’s emphasis on quality craftsmanship is evident in every detail, ensuring a superior driving experience. Whether it’s the advanced safety features, efficient fuel economy, or the integration of smart connectivity, Chery’s lineup reflects a dedication to exceeding customer expectations.
FUTURE OF CHERY IN NIGERIA: As we reflect on Chery’s achievements in 2023, we look forward to an exciting future in Nigeria. Carloha’s extensive network and local expertise, coupled with Chery’s global excellence, create a synergy that promises to redefine the automotive landscape in Nigeria. We invite all stakeholders to join us on this journey as we navigate towards a future where Chery stands as a symbol of quality, innovation, and sustainability in Nigeria.
In conclusion, the achievements of 2023 are not just milestones for Chery, but also stepping stones towards a future where Chery is not just a car brand but an integral part of the Nigerian automotive culture. We are excited about the opportunities that lie ahead and the positive impact our vehicles will have on the lives of Nigerian consumers.
©Copyright MOTORING WORLD INTERNATIONAL. All rights reserved. Materials, photographs, illustrations and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior written permission from Motoring World International
Contact: [email protected]
