Kia Nigeria participated in the recently held 21st Abuja International Auto Fair in Abuja to highlight the wealth of research and development that has gone into the brand’s products, the company marketing manager, Jimoh Olawale has revealed.
According to him in a statement made available to Motoring World on Tuesday, the company’s parade of breathtaking, all-new 2021 locally-assembled Kia models attracted the vast majority of the attendees of the event to have a close-up look and feel of the top of the line cars on display.
He explained: “This is matched by the display of the brand’s alluring models including the Kia K900, K5, Kia Seltos, and Sonet, allowing visitors to interact, engage and immerse themselves in the Kia’s latest innovative technologies and top-of-the-segment vehicles.”
To bring to the fore the ongoing transformation of Kia’s new design and brand re-launch, Kia Nigeria displayed its newly launched compact SUVs, Seltos and Sonet.
Also at the fair was Kia’s global best-selling sedan, K5, which combines a striking new design with a driver-focused interior, cutting-edge technologies, and all-new powertrain options – illustrating the premium qualities that the Kia brand now offers Nigerian customers.
According to the Kia Marketing Manager, the Kia Seltos, one of the company’s showstoppers at the fair, attracted a vast majority of enthusiasts to the Kia stand.
“Kia Seltos has remained a highly coveted compact SUV in the country with a record sale in its debut year. The all-new Seltos energizes the Entry SUV segment with a personality of its own. As a utility vehicle with an abundance of attitude with modern styling and a penchant for adventure, whether that means everyday driving around town or in the wilderness on weekends, the Kia Seltos is fast becoming the Peoples’ SUV in Nigeria.
“Complementing Kia’s robust SUV line-up, and following on the heels of the Seltos, the Sonet slots between the popular Seltos and Sportage models, providing a comfortable and tech-savvy cabin, and a premium leather seat,” Olawale said.
The assertive presence of Kia at the fair was said to have been spearheaded by the duo of the brand’s flagship luxury sedan, K900 [Quoris], and the head-turning K5 [formerly dubbed Optima], a premium sedan with Kia’s signature tiger-nose grille that includes unexpected diamond-like detail. Chiseled surfaces and well-drawn lines lead back to a distinctive profile highlighted by a chrome beltline that melds into the D-pillar for a streamlined appearance.
“Through its presence at the Abuja International Auto Fair, Kia is demonstrating its technology vision of the future. The company is responding to sensitive human needs and conditions, building on the application of its technology and design breakthroughs to the convenience and comfort of our local customers here in Nigeria,” he added
Organized by BKG Exhibitions, the fair highlighted the milestones achieved by the nation’s auto policy in the production of made-in-Nigeria vehicles to the Federal Government and the general public.
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