Coscharis Motors Plc made good its promise to showcase Ford trucks at the 2021 HAULMACE, an annual event, which brings together major stakeholders in the Nigerian haulage and logistics industry together with the aim of advancing the cause of the industry.
Themed: “Building Strong Partnerships – A winning Strategy in the Haulage and Logistic Value Chain in Nigeria,” the exhibition, which was held on Tuesday at the Stable, Surulere, Lagos, was centered on collaboration and bonding in the haulage industry.
In addition to getting relevant customers to get familiar with the trucks, Coscharis marketing and communication management used the occasion to announce Ford Trucks’ finance option.
Facilitating in collaboration with Union Bank Plc, Coscharis Mobility Ltd; and other reputable financial institutions, this finance option enables customers to own the Ford Trucks of their choice with as little as 10% down payment while the balance is spread over a period of up to 48 months.”
Addressing newsmen after the event, the General Manager, Marketing and Corporate Communications at Coscharis Group, Abiona Babarinde, said his company participated in HAULMACE 2021 to position its brand to the right audience.
He explained: “We have come to the event to showcase Ford trucks, which is the most important thing. Again, you don’t take your market for granted. People know Coscharis Motors for over the decades with a lot of brands, especially sedan and SUVs vehicles. When you are going into a new segment of the automotive sector, all you need do is to stay relevant and be visible anywhere an event relating to that new segment is happening.
“That is why we are here with Ford trucks like we did at the Lagos Motor Fair. It is a deliberate marketing communication strategy to continue the announcement of our entry into the haulage and logistic trucks segment.
“We are also trying to give safe landing to our sales team from the marketing point of view. Ford is an iconic brand respected globally. We also need to emphasize deliberately that it is not just Ford but Ford truck. That is why we are excited to be at this event to delight our numerous stakeholders.’’
Also speaking at the event, Sales Manager, Ford Truck, Anthony Emuoborowho shed some light on the uniqueness of Ford trucks on sale in Nigeria.
He said: ‘’ I have worked with different brands both European and Chinese brands, this is the first time I am seeing trucks that have local content, specifically built for Nigerian roads, to withstand our road network.
“Check our truck and compare with others, even from the physical look, you see the difference. Attention is paid to every aspect of the truck in terms of durability, safety, ruggedness and others.
‘’ We also take into consideration the driver. We have made the truck as comfortable as possible, fully equipped with an air conditioner. The seat is designed in such a way that the driver can adjust to whatever position suits him. The engine capacity is built to be rugged. It is powerful enough to go through any tough terrain. It is 430 horsepower.
‘’Another uniqueness, is the serviceability of the truck. Our truck can go up to 30,000km before service, thereby saving you a lot of money before servicing.
“Those who bought the trucks have confirmed all these. Ford has taken into consideration a lot of challenges in the Nigerian haulage industry before building the trucks.”
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