ROTIMI ASHER
As the Nigeria’s auto industry grapples with an uncertain future, occasioned by government policy inconsistency and second wave of COVID-19, Kia Nigeria has expressed optimism and commitment to making the best of the situation.
The company’s marketing manager, Olawale Jimoh, in a media statement released on Tuesday, said one of the company’s major strategies this year is to weave digital service offerings into its operations.
Recalling the negative challenges that Corona Virus brought upon the world economies and industries particularly the auto industry in 2020, coupled with the second strain of the virus from early 2021, Jimoh expressed his company’s resolve to evolve into a more “fit-for-purpose brand.”
Motoring World reported that Kia brand recently embarked a global brand re-launch, starting with the unveiling of a new logo and slogan change from ‘the Power to Surprise’ to the ‘Movement that Inspires’.
Kia Nigeria also plans to re-launch the brand locally, harping on the new brand strategy to align its model range and service offerings to the needs of its Nigerian customers.
“Locally,” he said, “we will actively take on the challenges ahead by providing customer-centric cars and service offerings, identifying and capitalizing on new opportunities to propel the company forward.
“In order to be at the fore of the industry and make true our new brand ethos and strategy, we will be launching new products, improving our after-sales offerings, and increase the accessibility to our service offerings by expanding into the hinterlands and states across the country. Our approach is to put customers first, and we will reinvigorate the Kia brand’s innovation by introducing products and services that offer new experiences for customers in Nigeria.
“Our focus will include the pursuit of innovations across the board, encompassing brand identity, corporate identity, design identity, and user experience, among other fields.
“At Kia, we’ll be providing an enabling environment digitally or onsite for customers to directly experience, feel and understand the company’s evolution as an enterprise championing mobility solutions. We’re poised to wining more trust from the market by steadily strengthening our competitiveness through innovations in existing product offerings, as well as creating the best ownership experience for our individual customers and corporate/fleet owners.
“By prioritizing our uniquely local customers’ values, we plan to provide an innovative fit-for-purpose, Purpose Built Vehicles [PBVs], particularly for our fleet customers, offering a differentiated product appeal, such as an EV-specialized design, user experience, and quality.
“Kia Nigeria will focus on expanding sales of highly innovative internal combustion engine vehicles, while reviewing the selective entry of EVs depending on demand in our market. In addition to the Kia Soul EV, the first of its kind electric vehicle in Nigeria, launched in 2015, we plan to introduce another EV this year in tandem with the global shift from the Internal Combustion Engine [ICE] to Electric Vehicles [EV].
He, therefore, expressed confident that the foregoing innovations will bolster the brand’s competitiveness in the market and create the best customer experience for Kia owners in Nigeria.
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