28 C
Tuesday, July 14, 2020
Home Features A Night at Maserati Plant in Modena (plus photos)

A Night at Maserati Plant in Modena (plus photos)

Production of the GranTurismo and GranCabrio – one of the most iconic cars of the Brand – comes to an end, and to mark the occasion Maserati opened the doors of its historic site in Viale Ciro Menotti for an exclusive night-time event. A selection of guests had the opportunity to listen to original stories and sleep alongside the production line.

[dropcap]A[/dropcap]t the Maserati plant they had the chance to hear a first-hand account of the past, present and future of the Brand. Ermanno Cozza, who has been with Maserati for over 60 years, told the story of the Brand and recalled fascinating episodes from his life with the company, in close contact with great champions and wonderful cars.

Rossella Guasco Colours and Material stories

Federico Landini Innovation stories

Rossella Guasco, Colours & Materials Manager at the Centro Stile, spoke about the shapes, colours and style details of Maserati cars.

And finally, engineer Federico Landini, who is in charge of developing the future high-performance sports car models, told his stories about the innovation and the future of the Brand and took guests into the realm of technological research.

Having listened to these bedtime stories, the guests then slept in special bedrooms set up for the occasion on the assembly line between the bodyshells of Maserati GranTurismo and GranCabrio and the special Maserati GranTurismo Zéda, the car created to celebrate the last day of production.

The Modena factory, the home of Maserati for 80 years, is a magical place that combines the Maserati heritage and “made in Italy” DNA along with a strong drive towards the future and innovation: it is in this very place that the long-awaited new super-sports car planned for 2020 will be built. Major modernisation is already under way on the production line, to also accommodate for the electric version, as well as the construction of a new paint line.



Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Corona Virus: Why Nigerian Auto Marketers May Go Full Digital

By: ROTIMI ASHER Over the years, automotive retail marketing and sales involved more of dealers-buyers contact.

Hobbyists Return To Car Restoration Projects During The Pandemic

With time to spare and nowhere to go during lockdown, many classic-car owners have seized the opportunity to finally make progress...

How to Control your Emotion on Wheels during COVID-19

Coronavirus has caused stress levels and personal pressure to soar. Whether it is concern for loved ones, pressure of a job losses...

London Concours Celebrates The Golden Era Of Convertibles

The London Concours, presented by Montres Breguet, will gather a collection of the most beautiful and innovative soft-tops ever, paying special attention to...

Recent Comments

Chibuzo Ikelly on Contact Us
Warner Poorman on Contact Us
Daisy on Contact Us
DanielFar on Contact Us
RalphWaf on Contact Us
DarrylPab on Contact Us
Michael Stone on Contact Us
Kingsley-Bernard on Towing Tips from Land Rover
booters on
Dele Bamisile on Marshal Beware
error: Content is protected !!