ROTIMI ASHER
[dropcap]I[/dropcap]n its usual manner of announcing the arrival of its latest automobiles, Coscharis Motors, on Thursday, unveiled, with fanfare, one of the most beautiful masterpieces on wheel, 2016 Ford Edge.
The launch of 2016 model of Ford Edge, which held at Ford showroom on Akin Adesola, Victoria Island, Lagos, had in attendance Jacques Brent, Chief Executive Officer of Ford’s Middle East and Africa region, President of Coscharis Group, Dr Cosmas Maduka, Managing Director of Coscharis Group, Mr Josiah Samuel, General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde with other Coscharis senior staffs and member of the motoring press.
Speaking at the launch, Dr Maduka said, ” The idea behind the launch is to formally present the car which will, in the coming months light up the roads of our cities in Nigeria.”
According to him, ” Ford as a globally respected iconic brand is known for continuous innovation and improvement on all its vehicle lines, riding on the four pillars of Quality, Green, Safety, and Smart technology,” adding that, ” Coscharis, as the exclusive representative of Ford in Nigeria is committed to bringing such improved and innovative Ford vehicles within the reach of our esteemed customers.”
The 2016 MY Ford Edge comes in three variants: SE, SEL and Limited with luxurious interior which provides comfortable accommodation for 5 persons.
Dr. Maduka shared his test-drive experience of the car: ” When in motion, it provides a smooth, quite ride, precise handling and sophisticated technologies which Ford has loaded into the machine to enhance its prowess.”
On after sales, he said, Coscharis is poised to provide all Ford customers with backend support for their Ford vehicles, stressing that the company had invested a great deal on after-sales facilities, setting up ultra-modern service centres, including quick service centres and facilities manned by factory trained and Ford certified technicians in strategic locations across the country.
”We are also aware of the fact that some fleet owners have their own quick service workshops and require original parts and lubricants to maintain their fleet,” Maduka pointed out. “This has also motivated us to collaborate with well intended spare-parts dealers in our local markets to make Ford Motorcraft Original Equipment Manufacturer (OEM) spare parts available and accessible in every nook and cranny of this country.
“To this end, we have appointed over a hundred certified spare-parts dealers who, with the support of our overseas partner Ford Motor Company, we will empower to stock and sell genuine Ford Motorcraft spare-parts to customers that may need parts from time to time.”
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