-2.1 C
New York City
Thursday, December 8, 2022
Home Around-the-World Toyota, FCB Joburg Unleash More Powerful Hilux GR Sport

Toyota, FCB Joburg Unleash More Powerful Hilux GR Sport

Toyota and FCB Joburg have unleashed a new, more powerful Hilux GR Sport

“The all-new Hilux GR Sport is fierce from all angles,” said Tasneem Lorgat, Senior Manager of Advertising at Toyota SA Motors. This bold bakkie boasts improved engine performance delivering 165kW of power. Gazoo Racing-inspired touches bring this beauty to life with a redesigned front bumper, impressive black grille, intricate red stitching and 17” alloy wheels.

The task to the creative team was to develop a campaign that shows how the GR-S version of the Hilux featured a whole new dimension of “toughness” by fusing it with performance. That’s why when developing the narrative for this campaign, FCB Joburg put the pedal to the metal by delivering a TVC that showcases the Hilux GR Sport in all its aggressive glory.

“Our plan was to take SA’s favourite bakkie and turn it on its wheels to attract our more adventurous customers. We wanted to show off the transformative power of the Hilux GR Sport in its all-new, extraordinary Gazoo Racing form,” said Tian van den Heever, ECD of FCB Joburg.

The TV ad also does a great job of showing off the incredible capabilities, power, and styling of the all-new Hilux GR Sport.

©Copyright MOTORING WORLD INTERNATIONAL. All rights reserved. Materials, photographs, illustrations and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior written permission from Motoring World International

Contactinfo@motoringworldng.com

Most Popular

Volkswagen CEO to Present Software ‘Reality Check’ To Board

Volkswagen's (VOWG_p.DE) CEO will outline a new software and vehicle platform strategy to the carmaker's supervisory board on Dec. 15 as he tries to...

Toyota Set for 2023 Dakar Rally With Three-Car Team

TOYOTA GAZOO Racing is set to take on the 2023 Dakar Rally with a three-car team early in January. The defending champions, Nasser Al-Attiyah and...

New Fully Electric Volvo C40 Recharge Heads for South Africa

The new fully electric C40 Recharge is scheduled to join Southern Africa’s range of electrified vehicles in the first half of 2023. Offering many of...

Hyundai IONIQ 5 Wins Car of the Year Award

The 2022 Hyundai IONIQ 5 has earned Esquire’s Car of the Year this month, adding another coveted award to its growing trophy case. Every year, Esquire editors drive and...
%d bloggers like this: