[dropcap]J[/dropcap]aguar Land Rover South Africa recently opened an all-new dealership as part of its continued plan to expand and update its national network. The new facility, Jaguar Land Rover Menlyn, uses the company’s ARCH design – an identity that is in use at dealerships across the world.
The new, state-of-the-art facility is prominently situated at Summit Place Precinct, 221 Garstfontein Road in Menlyn, Pretoria. It is the new home of the Land Rover dealership that has serviced the Pretoria area since the 1990s, and was previously located on Glen Manor street in Menlyn. The decision to relocate was made in 2013, and after finding a suitable site in 2014, ground was broken a year later. Rapid development saw the all-new dealership facility open its doors just two years later, in November 2016.
“The opportunity to relocate came at just the right time. Both Jaguar and Land Rover brands have exciting new products, like Jaguar’s first SUV, the F-PACE, and the desirable Range Rover Evoque Convertible,” said Eric Vorster, Dealer Principal of Jaguar Land Rover Menlyn. “These models have brought more people to the showroom, and we wanted to give our customers a facility where they can have a world-class premium retail experience as well as fantastic service.”
The R90-million investment into the new Jaguar Land Rover Menlyn facility brings with it a larger showroom floor in both the new and used departments, giving customers more choice. Returning customers will also benefit from the new facility: the new, state-of-the-art workshop has doubled in size, allowing for shorter lead times and faster turnaround times for service bookings. These changes, combined with a passionate staff complement of 60 people, means customers can look forward to an even better service experience.
“This is a completely new experience for all our customers, and I’m certain they’ll be thrilled,” says Vorster. “Visiting the new Menlyn dealership is now the premium experience that people have come to expect of these iconic British brands.”
The new identity for Jaguar Land Rover facilities is informed by its global corporate identity. It focuses on a premium experience for both new and existing vehicle owners. The design forms part of Jaguar Land Rover’s Customer First philosophy to offer clients a world-class experience – from arrival, to purchase and aftersales service.
“Our investment to grow the dealer base in South Africa is part of our commitment to the local market, and giving our customers premium experiences,” says Brian Hastie, Network Director of Jaguar Land Rover South Africa and sub-Sahara Africa. “Regardless of where somebody has purchased their Jaguar or Land Rover, they can now enjoy the peace of mind of having their expectations exceeded no matter where they travel in the country.”
Jaguar Land Rover Menlyn is located at Summit Place Precinct, 221 Garstfontein Road in Menlyn, Pretoria. The dealership can be contacted on 012 369 2400