[dropcap]T[/dropcap]o further the vision of Ford Motor Corporation’s founder, the late Henry Ford’s grandson, Bill Ford, last year, accompanied a wrapped Mustang to the Middle East, ascended the tallest building on earth (Dubai’s Burj Khalifa) and on the 112th floor, where 2015 yellow Ford Mustang was unveiled.
To cap the live-action event, Bill Ford delivered Mustang’s iconic pony badge. The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa.
“Today we planted the Ford flag in the Middle East and Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry,” Bill Ford said. “We also sent a message to the world that Mustang is going global after 50 years as America’s greatest motoring icon.”
In essence, last year witnesses established of Ford’s new Middle East and Africa business unit, which covers the company’s automotive business in 67 Ford markets in North Africa, Sub-Saharan Africa, South Africa and Middle East regions. Industry sales in Middle East and Africa are expected to grow 40 percent to 5.5 million vehicles by 2020.
To meet new customer demand, Ford pledged to launch 25 vehicles in the region by 2016, including the all-new Mustang debuting this year.
“A century ago Henry Ford had a vision to open the highways to all mankind,” said Jim Benintende, president, Ford Middle East and Africa. “Placing our regional headquarters in Dubai lets us tap the innovation and imagination that’s flourishing here, helping us to bring our founder’s vision to this part of the world.”
In addition to the new Mustang, Ford also previously announced a plan to introduce new vehicles such as the Ford Focus, Ford Fusion and Lincoln MKC in the Middle East and Africa. The company also announced the accelerated rollout of many new technologies to the region, including EcoBoost engines, SYNC in-car connectivity, inflatable rear seat belts, MyKey and other driver assist technologies.
For the first time in its 50-year history the Ford Mustang will be available in a factory-built right-hand-drive configuration in the UK with deliveries from autumn this year.