Lexus is accelerating the development of vehicles that meet diversifying needs and lifestyles of customers around the world by confirming the introduction of 20 new vehicles by 2025. Parts of the moves include world premieres of two models later this year.
Within this commitment, more than 10 new electrified vehicles will be introduced by 2025 as part of the luxury lifestyle brand’s ‘Lexus Electrified’ vision.
By mid-decade, electric variants will be offered in all Lexus models and the sales ratio of electrified vehicles is forecast to exceed that of petrol- or diesel-only models.
The ‘Lexus Electrified’ vision adopts a portfolio approach to electrification, ensuring the specific needs of individual luxury customers are met.
This will include battery electric vehicle (BEV), plug-in hybrid electric vehicle (PHEV), hybrid electric vehicle (HEV), and other electrified models in line with the needs of each country and region around the world – true to the Lexus concept of offering the right products, in the right place, at the right time.
‘Lexus Electrified’ models will focus on efficient, sustainable yet exciting powertrain capabilities, technology that is instinctive and that leverages a natural driving experience with unique driving dynamics – all with a human-centered approach to design and finished with perfect Takumi craftsmanship.
In addition to strengthening and expanding the core Lexus sedan and SUV line-up, Lexus will pursue the possibility of rolling out models such as sports vehicles that continue to provide the fun of driving, a vehicle that redefines the concept of having a chauffeur, and new genres that have never before existed.
By 2050, Lexus aims to achieve carbon neutrality throughout the lifecycle of its entire model line-up – from the manufacturing of materials, parts, and vehicles, to vehicle logistics, to the final disposal and recycling of older vehicles.
With a clear mission to achieve carbon neutrality, Lexus will reduce the environmental impact of material-manufacturing processes.
Lexus recognizes that the automotive industry has entered a period of once-in-a-century transformation.
In addition to the growing social mission of carbon neutrality and compliance with the Sustainable Development Goals (SDGs) of the United Nations, customers’ lifestyles and values are changing and diversifying at a speed not seen before.
Lexus will continue to respond swiftly and with careful consideration to the changing times and needs of our customers and will strive to transform itself into a brand that exceeds customer expectations.
In March 2024, to accelerate the planning and development of diverse and attractive products that are close to its customers, Lexus is scheduled to open a new business and technical center designed to push boundaries and renew innovation (see below).
It is this unyielding spirit of innovation and support from buyers around the world that has ensured Lexus continues to evolve as a luxury lifestyle brand, delivering amazing product and brand experiences with new technologies since 1989.
Since the global launch of the RX 400h in 2005 – the world’s first luxury electrified model – Lexus customers purchased nearly two-million electrified vehicles by the end of 2020.
Cumulative Lexus hybrid sales in Australia reached 30,000 vehicles sold by the end of 2020 – in a year that 33 percent of Lexus customers selected a Lexus hybrid, four percentage points higher than 2019 and confirming that luxury customers are continuing to embrace Lexus models that reduce emissions and increase enjoyment.
The first Lexus BEV, the UX 300e, will launch in Australia in November 2021 as the first model in the ‘Lexus Electrified’ vision and the most powerful Lexus luxury compact SUV – all complemented by ‘Lexus solutions’ to BEV ownership as part of the renowned Lexus Encore owner benefits program.
Koji Sato, President and Chief Branding Officer, Lexus International:“I would like to express my heartfelt respect to all the people around the world who are working so hard in the face of various difficulties.
“While fulfilling our social mission of realizing a carbon-neutral society, we will continue to provide the fun and joy that cars bring, and we will contribute to the happiness and smiles of our customers and everyone involved with Lexus.
“Starting with two new models to be released this year, we will continue to develop innovative products that will add colour to the diversifying lifestyles of our customers. We hope you will look forward to the future of Lexus with its strong will to create the future toward the realization of a hopeful mobility society.”
©Copyright MOTORING WORLD INTERNATIONAL.
All rights reserved. Materials, photographs, illustrations and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior written permission from Motoring World International
Contact: [email protected]
