Kia Corporation on Tuesday revealed the official images of the stunning all-new Sportage, an SUV that has been carefully crafted to inspire customers with its interior and exterior design.
The exterior challenges design norms and moves the Sportage identity into the next generation, while paying homage to its rich heritage. Tense and crisp lines ripple along the refined body, amplifying dramatic styling tensions. At the same time, clean but muscular surfaces join forces with intricate graphics to give the SUV a dynamic and assertive road presence. On the inside, a space has been created that is truly state-of-the-art, fusing hightech sensibilities into contemporary style.
“Reinventing the Sportage gave our talented design teams a tremendous opportunity to do something new; to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design. With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class,” commented Karim Habib, Senior Vice President and Head of Global Design Center.
“When you see the all-new Sportage in person, with its sleek but powerfully dynamic stance, and when you sit inside the detailed-oriented cabin with its beautifully detailed interior and first-class materials, you’ll see we have achieved those goals and set new benchmarks. In the all-new Sportage, we believe you can see the future of our brand and our products.” Revealed earlier this year to great acclaim from the design community, Kia’s new design philosophy – Opposites United – is at the core of the all-new Sportage, influencing every aspect of its appearance and character. The principles of Opposites United will influence all future Kia designs, giving them the same basic DNA. The thought-provoking and daring philosophy strengthens the connection between design and Kia’s new brand direction, ‘Movement that inspires’.
Opposites United is formed of five pillars: Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity and Bold for Nature. The last pillar – Bold for Nature – has profoundly influenced the design creation of the all-new Sportage, embodying the natural world and creating a design identity that takes a daring, emotional, modern but organic form.
The all-new Sportage is the result of a collaborative effort between Kia’s main global design network in Korea, Germany, the US, and China.
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