-2.1 C
New York City
Tuesday, March 21, 2023
Home Around-the-World GM Global Chief Marketing Officer to Step Down

GM Global Chief Marketing Officer to Step Down

General Motors said on Tuesday its global chief marketing officer Deborah Wahl had decided to retire effective March 31.

The Detroit automaker is one of the largest U.S. advertisers spending $3.3 billion in 2021 on advertising and promotions, according to its annual report. Wahl, a former chief marketing officer at McDonalds who held marketing jobs at a number of automakers, assumed her current role at GM in 2019.

GM, which has vowed to end the sale of gasoline-powered models by 2035, has focused much of its advertising on mass marketing electric vehicles under the “EVs for Everyone” campaign.

Last week, GM announced it was offering buyouts to most of its U.S. salaried employees and executives and would take a pre-tax charge of up to $1.5 billion. Last month, it also cut several hundred executive and salaried jobs.

GM said Tuesday would conduct an external search for a new global chief marketing officer. During the pandemic, GM cut its marketing budget by $1 billion from $3.7 billion in 2019 to $2.7 billion in 2020.

The U.S. automaker said in January it planned to reduce $2 billion in structural costs over the next two years including “decreasing discretionary spending across substantially all parts of the company.”

©Copyright MOTORING WORLD INTERNATIONAL. All rights reserved. Materials, photographs, illustrations and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior written permission from Motoring World International


Most Popular

Abuja, Nigeria Unveils Self-Service Vehicle Registration Portal

The FCT Directorate of Road Traffic Services (DRTS), on Thursday in Abuja unveiled Self-Service Vehicle Registration Portal for a seamless registration of vehicles in...

Russia Moves to Take Over Toyota Plant

Japanese carmaker Toyota’s St Petersburg plant may be transferred to the Russian state entity NAMI, Russian Industry and Trade Minister Denis Manturov said on...

Volkswagen Opens New Vehicle Assembly Plant in Ghana

Volkswagen is reaffirming its commitment to the development of the automotive industry in Ghana with the opening of a new vehicle assembly facility in...

Toyota Withdraws Corolla H2 Concept from Race, Following Fire Occurrence

T oyota Motor Corporation has withdrawn its GR Corolla H2 Concept (hydrogen-powered Corolla) from the upcoming ENEOS Super Taikyu, a Japanese racing series. Powered by Hankook...
%d bloggers like this: