Toyota South Africa Motors (TSAM) has declared open entries to the 15th annual Toyota Dream Car Art Contest. The company is inviting entries from children who are under the age of 15 years before the competition closes on 31 March 2021.
The contest is a Toyota initiative aimed at encouraging children to explore their creativity and transport their imagination beyond our physical confines.
The Toyota Dream Art Contest, which is for children under the age of 8 years; 8 to 11 years and 12 to 15-year-olds, aims to inspire budding young designers by inviting them to submit sketches of their favourite cars. It is intended to create opportunities for children throughout the world to develop their interest in cars and help them feel the joy and importance of having a dream through drawing pictures of their dream cars. So, if your child loves drawing and relishes the opportunity to put pencil to paper, then this competition is for them.
The art contest was first held in 2004 in Japan and continues to be one of the largest international competitions that allow children to share their ideas about the future of cars while simultaneously encouraging them to pursue their dreams. The contest was conceptualised by Toyota President and CEO Akio Toyoda, who wanted to create a platform to teach children to use the power of dreams and imagination while stimulating their interest in cars.
“We firmly believe that the arts are a powerful mechanism of escape – hence the importance of the Dream Car Art Contest. We had concerns this year, just knowing that people are dealing with a lot more on their plates with the pandemic, and as such we hope that this competition will offer children a healthy outlet – even if it’s for a little while,” says Glenn Crompton, Vice President of Marketing at TSAM.
Children from all over the world are invited to share ideas about the future of mobility by drawing their dream cars. Toyota hopes that this activity will help nurture the creativity of the next generation of great inventors, thinkers and dreamers. The competition comprises the National and the World Contest. The National Contest is held in each participating country till March 2021.
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