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Home Motor Sports Wearwell Races to Three-Year Superbikes Sponsorship

Wearwell Races to Three-Year Superbikes Sponsorship

British workwear manufacturer Wearwell has put European workwear brand HerockĀ® in pole position thanks to a new three-year agreement with Motor SportVision Racing (MSVR). The partnership will see HerockĀ® sponsoring the Bennetts British Superbike Championship (BSB) for the 2022-25 seasons.

As part of the sponsorship, Wearwell will supply of all the Racesafe marshals and other vital safety and event staff at each Bennetts BSB race event with HerockĀ®Ā branded uniforms. Making it a real team effort, Wearwell will manufacture the garments with support from Chorley-based Carrington Textiles, which has donated its flame retardant fabric to Wearwell to be used in the production of the race-day uniforms.

Wearwell garments will be supplied in orange, red and blue for the Racesafe marshals (orange), BSB medical team (red) and the BSB technical team (blue).

HerockĀ® will benefit from a range of additional branding and marketing assets deployed at each Bennetts BSB race event and across the championshipā€™s extensive media platforms.

Richard Wright, Wearwell CEO, said, ā€œWe are delighted to confirm that Wearwell will sponsor theĀ Bennetts BSB ChampionshipĀ over the next three years. It is one of the worldā€™s leading motorsport competitions and home to some of the sportā€™s most gripping and talented riders.

ā€œIt is a hugely exciting partnership for Wearwell and the perfect launchpad to officially introduceĀ HerockĀ® to the UK market. The volunteer marshals and safety staff perform vital work at every race and we couldnā€™t be happier to play a key role in keeping them safe with HerockĀ® workwear.ā€

Stuart Higgs, Bennetts BSB Series Director said, ā€œOur Bennetts BSB race events simply could not function without the marshals, medical and technical teams and it is a high priority to provide high quality safety workwear.Ā We areĀ delighted to provide a high visibility platform forĀ HerockĀ® and my gratitude to our partners at Wearwell and their suppliers Carrington Textiles.

The first race of the 2022 Bennetts British Superbike Championship takes place at Silverstone circuit over the Easter weekend on 15-17th April.

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