BY: MATILDA FRANCES
To support this year’s red nose day, Toyota has unveiled in England a car that tickles. The car, ToyotaYaris, which reacts when touched on its tender spots, has commenced a tour across the country with the aim of raising laughter and indeed cash for the annual red nose day.
As an official Red Nose Day Partner, Toyota has turned from hybrid power to hilarity to engineer this strictly one-off model. Red Nose Day legend Lenny Henry shared his own distinctive laugh with the car as part of its repertoire of hysteria and hilarity.
The ha-ha-hatchback was officially unveiled last Monday by the Mr Men’s own Mr Tickle, Toyota’s celebrity consultant on the project, an event, which marked the start of a busy schedule of appearances for the car around the country at Red Nose Day fund-raising events for Comic Relief, including the Danceathon taking place at Wembley Arena on 8 March.
Early in the week, the car appeared at Centenary Square in Birmingham; Piccadilly Gardens, Manchester; and City Chambers, George Square, Glasgow on February 17th, 18th and 19th respectively
Revealing the story behind creation of the funny Yaris, Toyota’s Mr. Tickle said he was tickled to pink to be part of the idea, adding, “and thanks to my long arms and tickly fingers, I was able to help the designers add tickle-points to all those hard-to-reach places.”
He, therefore, expressed hope that Toyota and the funny Yaris movie would make everyone smile and give what they can to wonderful Red Nose Day.
Also commenting on the car, Toyota GB President, Matt Harrison, said his company had made millions of cars, but never one like the Ticklish Yaris.
“We hope the special Ticklish Toyota will help people have a real hoot raising money for Red Nose Day,” he added.
Red Nose Day is the main way in which Comic Relief raises money. The first Red Nose Day (RND) was held on 5 February 1988, when it was launched as a National Day of Comedy, and since then they have been on the second or third Friday in March. RND 2011 was on 18 March. Money raised for the annual event is spent by Comic Relief to transform the lives of millions of people, both at home in the UK and across Africa.