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Nissan Nigeria Gains 18% Market Share in Two Years

[dropcap]I[/dropcap]n spite of the economic recession, which has taken its toll on the nation’s auto policy, the sighting of Nissan Assembly plant in Nigeria seems to be yielding fruits, as the organization has successfully captured 18% of the nation’s automobile market.

_igp3989-1The Director, Sales and Operations, Nissan Sub- Saharan Africa, Jim Dando, who made the disclosure in Lagos recently, claimed that Nissan’s market share in Nigeria increased from mere 4%, when it commenced assembly operations in 2014, to 18% in 2016, with an expected growth of 21% before January 2017.

Dando recalled: “Nissan plant in Nigeria which began production in April 2014, when we collaborated with Stallion, is churning out four different Nissan models, creating jobs and developing skills in line with backward integration initiative.

”This bold initiative has raised Nissan market share in a spate of three years to 18% from paltry 4% with the efforts of Stallion. This is expected to grow to 21% by the end of 2016.

“More importantly, I know that Stallion has every intention of transforming the Nissan brand into one of Nigeria’s largest automakers.”

Dando said Nissan had identified exceptional growth potential in three West, Central and South Africa, saying the automaker is determined to work in partnership with the regions to develop its market capabilities especially Nigeria, which, he claims, “holds enormous significance in Nissan’s Africa growth plans.”

Acknowledging what he described as doggedness of the 40 year-old Nigerian conglomerate Stallion Group, which he called, ‘our incredible partner’, Dando reiterated the commitment of both organizations to transform Nigeria into a notable manufacturing and distribution hub to provide a comprehensive range of passenger, commercial and recreational vehicles.

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