Morgan Motor Company has activated their first ever billboard campaign in and around London with two sites situated along prominent arterial routes.
The Malvern-based company has seen a strong start to 2018 with record financial results of 19 percent revenue growth, pre-tax profits up by over 200 percent and global exports up by 10 percent. This year also saw two successful new model launches at the Geneva Motor Show and the reacquisition of the land on which the Morgan factory is built.
This new marketing initiative will take the Morgan brand to a new audience, promoting a range of models and finance packages highlighting how easy and accessible Morgan ownership can be.
The first site has been operational since March 2018, and is positioned on the approach to London between Chiswick and Hammersmith. To date this site has been used to promote Morgan finance.
The second site is situated on the M25 opposite Heathrow airport and measures an enormous 18 metres wide. The double-sided digital screen covers 12 lanes of the M25, and is the only one of its kind covering such quantity of London traffic.
This is the first of a number of new activities created to promote Morgan to a new audience that may not have previously been familiar with the brand.
Steve Morris, MD of Morgan Motor Company, said: “Morgan has been producing and selling cars for over 100 years. By producing new vehicles, including the electric version of the 3 Wheeler, strengthening the dealer network and reinvesting in the factory and our workforce, we can be sure that Morgan Motor Company will be ready for the next 100 years. This new promotional campaign will take the brand to a new audience. As the public approach the capital, we will show them images that show a sense of freedom, along with some attractive finance options that mean the daydreaming can easily become a reality”.
The billboard campaign will run until the end of 2018, promoting a variety of Morgan brand activity and product.