[dropcap]M[/dropcap]ercedes-Benz put on yet another spectacular display at the famous International Motor show, popularly known as the IAA (International Automobile Ausstellung). The show, which usually holds in Frankfurt, Germany for passenger cars, held between the 15th and 27th of September (Press days included), was once again a tremendous success.
Whilst brands from all over the world were adequately represented, showcasing new and improved models, Mercedes-Benz took no prisoners in its impressive and innovative display of its “Dream Cars Collection” which were featured in no less than three world premiers, along with a number of motor show premiers.
The Mercedes-Benz’ theme was ‘Digitalization’ and focused in particular on ‘Speed’. This is evident in the Mercedes-Benz show car “Concept IAA- Intelligent Aerodynamic Automobile.”
According to Dr Dieter Zetsche, the Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz cars, at the Mercedes-Benz and Smart Press conference, the show car is the first transformer from Mercedes-Benz away from the movie screen. The Concept IAA is a four-door coupe which, not only embodies two cars in one, but also irresistible design elements which switches automatically to aerodynamic mode when the vehicle reaches a speed of 80km/h whilst numerous aerodynamic measures alter the shape of the vehicle. It offers new touch-based functions, the design of the S-Class and S-Class Coupe is maintained, and definitely predicts what the interior of the business saloon might look like in the not so far future.
There was also a double feature from Mercedes-Benz and AMG. After Ola Kallenius, Member of the Board of Management of Daimler, Mercedes-Benz Sales described them as ‘a representation of pure lust for life’, he further explained that, evident in the two SUV coupes- the GLE Coupe and the forthcoming GLC coupe, Mercedes-Benz is delivering the perfect mix of power and elegance.
With the C-Class Coupe, the fascination begins with its revolutionary design. The C-Class Coupe boasts lightweight construction, excellent aerodynamics, and efficient engines thereby producing high performance.
The AMG C 63 Coupe, on the other hand, is the sportiest C-Class ever with far reaching technical modifications, while the driving performance is taken to new heights.
The beat of the production coupe is more “Drum and Bass”, while the look of the AMG is clearly “Rock ‘n’ Roll. However, both variants drive as amazingly as they look. There are also more convenient functions, and double performance is certain. This dream car is set to arrive at showrooms sometime in 2016, and the Mercedes-Benz version of the C-Class Coupe will arrive about four weeks earlier.
More cars on display were the new Mercedes-Benz GLC, the new generation Mercedes-Benz A-Class, the Mercedes-AMG A 45 4MATIC and the Mercedes-Benz V-Class AMG line.
The new Mercedes-Benz GLC has the outstanding characteristic safety high-tech assistance systems and energy efficiency and performs impressively in all operating conditions. Showing how its vehicles can be individualized to exceptionally high standards, products from Mercedes-Benz Accessories GmbH on GLC 250 d 4MATIC model were exhibited.
For the new generation Mercedes-Benz A- Class, the range of available engines has been increased, and the conflicting aims of sporty performance and enhanced comfort have been reconciled.
With revised gear ratios, aerodynamic fine-tuning and the new DYNAMIC SELECT driving modes which raise the overall performance to a higher level, the Mercedes AMG A 45 4MATIC entry-level model is the most powerful compact sports model in the world.
The line of Mercedes-Benz V-Class AMG was another awesome display. It has new additional comfort features e.g. the largest panoramic roof in the mid-size van category. It clearly expresses the unique and evolutionary design of the Mercedes-Benz MPV.
More interestingly, Dr Zetsche explained the expansion of the S-Class to six more models following the introduction of the Mercedes-Benz S-Class Cabriolet. The new Cabriolet is the first open-top luxury four-seater from Mercedes-Benz since 1971. Offering a sensual and exclusive design with the S-Class cutting-edge technology, it embodies a comprehensive warmth and wind protection concept which includes intelligent control for convertibles.
In addition, Mercedes-Benz introduced a first in its history, a luxury convertible in the Mercedes-Benz model range. The Mercedes-Benz-AMG S 63 features AMG performance 63 4MATIC all-wheel drive with rear-based torque split as standard, among others, making it the ultimate dream car.
The new Smart Fortwo and Smart Forfour were not left out in the presentation, as DR Annette Winkler, Head of Smart revealed more about the fresh features. These include; the new combination of turbo engine and dual-clutch transmission, and a “wonderfully” smooth gearshift. Also introduced was the new eye-catching and extremely spacious convertible. “… this new Smart is the most affordable convertible in the world” Dr Winkler affirms.
Member of the Board of Management of Daimler AG, Group Research & Mercedes-Benz cars Development- Dr Thomas Weber also spoke at the Press conference. According to him, “Every IAA motivates our sector to new superlatives… while others talk about new ideas for the luxury class, we have actually delivered. We want to offer our customers, not only the best car, but also the one that is the best match for him or her.” Talking on what the S-Class variants which are in the market have in common, he mentioned: first class comfort and safety, plus a stunning appearance. Noting that while the S-500 stands for exceptional efficiency, the AMG S 63 Coupe stands for a combination of luxury and performance, the Mercedes-Maybach S 600 embodies the classic S-Class attributes in their most exclusive form.
Rounding off his speech, Dr Zetsche states “…digitalization does not just accelerate our processes for show cars; it does the same for our production vehicles too. We are digitalizing our entire value chain- from R & D, through production to sales, and it is paying off. Mercedes-Benz continues to break records… and we are growing profitably. The most important reason for that is; our line-up is more fascinating and more diverse than ever, and our product offensive continues.”
Hosting its various markets from around the globe, including Weststar Associates Ltd, the Authorised Distributor of Mercedes-Benz in the Federal Republic of Nigeria, Mercedes-Benz ensured the experience was quite an interesting and exciting one. The level of organization and preparedness was quite remarkable, making the program of events well worth the attendance