With only a little over a month to go until the first race of the 2018 FIA Formula One season, Mercedes-AMG Petronas Motorsport has taken the wraps off the all new Mercedes-AMG F1 W09 EQ Power+.
Team partners, guests and media joined the team for the reveal show at Silverstone, while Mercedes fans around the world took part in the action and watched the unveiling of the new F1 challenger live online. For one fan in particular, shakedown day turned out to be a once in a lifetime experience. Having won the team’s launch contest, he and his stepdaughter were invited for a VIP experience on-site at Silverstone. The main reveal show paid tribute to Mercedes’ long motorsport history, featuring emotional footage of some of the team’s most painful defeats and most thrilling victories.
As the most advanced machine ever conceived by Mercedes-AMG Petronas Motorsport, the 2018 car aims to write its own chapter in that long racing heritage while at the same time pushing the technological boundaries of motorsport. The F1 W09 EQ Power+ is improved in every area over its predecessor and will become the fastest Mercedes Formula One car in history.
Christened Mercedes-AMG F1 W09 EQ Power+, the new car proudly carries the “EQ Power+” designation which was launched to the world on last year’s car. As part of the naming strategy of Mercedes-AMG, “EQ Power+” stands for the brand’s future performance hybrid models. The Formula One team is proud to have led the way that was followed by the Mercedes-AMG Project ONE show car revealed in Frankfurt last year. The EQ Power+ designation places the F1 car and its state-of-the-art hybrid power unit at the forefront of the future Mercedes-AMG line-up, showcasing how F1 technology is accelerating the future of motor racing and automotive technology in general.
The launch was part of the team’s official 100 km filming day, during which the F1 W09 EQ Power+ completed its first laps of Silverstone’s 2.98 km International Circuit with Valtteri Bottas behind the wheel. Lewis Hamilton’s run in the car is scheduled for the early afternoon.