Kia Unveils Rewards Program, Offers Discount to Old Car Owners

In a bid to reward customers for their loyalty over the years, Kia has rolled out an exclusively special program to reward its car owners with up to 25% discount on all repairs for old models.

As announced in a statement received from the company on Wednesday, the program is aimed at offering greater value, convenience, and support to customers who have owned a KIA for five years or more.

“It offers waivers ranging from 15% to 25% on service cost and genuine parts,” it explained, adding,  “these discounted pricing are premised on the years of Kia ownership, as it progressively reduces the cost of maintenance based on the years the car has been in operation.

“More often than not, old car owners are fazed with the increasing cost of ownership owing to the depreciating parts of the cars and the need to continuously replace them to keep their vehicles in top condition. To ensure that its customers have the best experience with their old cars at an incredibly affordable price, Kia has launched the Kia Ownership Rewards Program tagged KORP. The rewards program is available on parts and labor charges, basic maintenance, battery replacement, select suspension and air conditioning parts, brakes, routine service parts amongst others.

“Additionally, the old Kia owners will be entitled to special discounts on Bodyshop repairs and painting.

Also on the development, Sanjay Tatpati, Chief Operating Officer, Kia Motors Nigeria was quoted to have described the promo as a value-added service to Kia’s  service portfolio to drive customer satisfaction at its peak.

Tatpati said: “In line with our effort to foster ‘peace of mind’ in our customers and engage them meaningfully to drive affinity with Kia through service programs that speak to them rationally and connect them emotionally to our brand with the implementation of exceptional services, we have added this value-added service, KORP to our service portfolio to drive customer satisfaction at its peak. This underscores our commitment to our brand’s global initiative, the ‘Promise to Care’; our service philosophy to offer service excellence and exceptional customer experience. We have been offering various value-added services in the last four quarters to engage our and this one is for our proud KIA owners who are enjoying their rides for a long time. This program is set to reward them throughout the vehicle’s lifecycle.”

Sanjay further added that “with the introduction of ‘KIA Ownership Rewards’, we are setting a new benchmark in the auto industry. This program will substantially bring down the cost of maintenance as their Kia vehicles get older. Coupled with the unbeatable quality of Kia Motors Nigeria’s aftersales service, KORP will provide greater value for our customers.”

According to him, the KORP goes the distance to deliver a more fulfilling experience for old Kia owners with discounted pricing and exceptional service delivery. Service and parts pricing flexibility and the undying resolve of Kia Motors Nigeria to always roll out customer-driven initiatives that match customers’ active lifestyle are hallmarks of the KORP.


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