An exciting Wrangler driving event and a unique ‘Jurassic Park’ photo opportunity were two crowd-drawing experiences organized by Jeep on London’s famous South Bank at the weekend (3-4 November).
In one area of the famous Blackfriars Thames-side towpath the 4×4 brand unveiled its Jeep Experience Tour, which is visiting six European cities, including the capital. There, members of the public were invited to test the iconic Jeep Wrangler on a special ‘off-road’ style driving experience, while two other models from the marque’s range – Compass and Renegade – were available to test drive on the road.
These three models have significantly refreshed the most award-winning Jeep range ever and are equipped to satisfy everyday needs and adventures more than ever before. The Jeep Experience Tour offers a chance to see the combination of the two personalities of Jeep – the wilderness and the urban attitude.
On a busy stand, a unique Rose Gold wrapped Wrangler was also displayed, courtesy of Jeep’s London-based retailer Motor Village UK. The £8,000 wrap, complete with £2,000 gloss black wheels, is available to order on any new Jeep Wrangler, from the Wigmore Street-based dealership site.
And it was also an opportunity for Jeep to offer thousands of special sachets of face-pack mud, while a beautician and make-up artist were available in a special corner of the Jeep Experience stand to ask passers-by to reconnect with their adventurous side and actually have a mud mask.
The Jeep Experience Tour began in Vienna in September, and went on to Berlin before coming to London. Next it travels to Brussels and finishes in Madrid at the end of the month.
A short distance away, the Jeep Wrangler was again involved in a unique opportunity – having a picture taken sitting in the vehicle next to a life size model T-Rex.
For one day only – Saturday – the installation put the public and the Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of the film on DVD and Blu-ray.
An impressive life-size T-Rex appeared to be battling it out with the new Wrangler. It acted as an interactive photo opportunity for passers-by, who had the chance to climb in and get their picture taken with the T-Rex in hot pursuit, in the rear-view mirror.
Promotional staff were around to invite customers to have their photo taken with the Jeep Wrangler. While waiting for their photographs, the public could watch a 60-inch plasma screen playing DVD extras, built into a Jurassic World style rock.
“The T-Rex scene pays homage to the original Jurassic Park movie from 1993 where the Wrangler proves to be the ultimate get-away vehicle. Leveraging the authentic association with the Jurassic World franchise was the natural way to the launch the iconic but all-new Jeep Wrangler,” says Andrew Tracey, Marketing Director, Jeep UK.
“And, with the Jeep Experience Tour, just a short walk away from the T-Rex and Wrangler, it was an excellent opportunity to show a large number of residents and visitors to London, the excitement and buzz that Jeep is currently generating.”