[dropcap]T[/dropcap]he Jeep brand is the Global Partner of the 49th edition of the Montreux Jazz Festival, one of the most important music festivals in the world, which will enliven the Swiss town from 3 to 18 July this year. 250,000 fans are expected for what is considered one of the best festivals, that leverages on an audio-visual archive of over 5,000 hours of live concerts recorded in Montreux and is as well protected by UNESCO, as part of the Memory of the World register.
The prestigious sponsorship brings together two icons in their respective sectors. On one hand, a legend in the automotive sector, while on the other, an historical event that annually draws thousands of fans from around the world on the shores of Lake Geneva. Both can claim a history of innovation and an ability to evolve and anticipate trends, while remaining true to themselves and seizing public appreciation.
The Jeep brand will supply an extensive and exclusive fleet of 30 vehicles for transferring artists and international guests. The fleet will include the top of the range Grand Cherokee, the “most awarded SUV ever” and ultimate expression of the brand in terms of style, power, comfort and technological innovation. The Medium SUV, the Jeep Cherokee, will as well be present. It is true to Jeep’s tradition with state-of-the-art design. Last but not least, the last member of the family, the Jeep Renegade will be representing the compact SUV, very capable and already highly appreciated in its segment.
The cars will be placed in various festival settings: from the entrance hall leading to the Main Stage Auditorium Stravinski and giving also access to the two other stages, the Montreux Jazz Club and the Montreux Jazz Lab, attended by the numerous international artists such as John Legend, Lenny Kravitz, Benjamin Booker, Lady Gaga & Tony Bennett, Santana, Maria Gadú, Jackson Browne, Lionel Richie, The Chemical Brothers, just to name a few.
More precisely, on the bank of the lake, near the 2m2c Congress Center where the event takes place, there will be an area devoted to Jeep where the public will be able to live the Jeep spirit, as well as book a test drive. Inside the congress center will be an impressive Jeep stand, showing in more detail the world of the legendary American brand.
The sponsorship will also be promoted through all various Jeep social channels, thanks to the release and sharing of audio and video tracks, which have marked the history of the Montreux Jazz Festival, and through the official Jeep website from where fans can access the music service provided by “Deezer”, offering on-demand streaming of over 35 million tracks, as well as an official playlist of the festival.