Hyundai Motor Company and its Genesis brand have have won seven 2020 Red Dot Design Awards.
This year, the companies took the ‘Best of the Best’ and six Winners all in the Brand & Communication Design area.
The ‘Best of the Best’ under the Advertising category (subcategory Integrated Campaign) went to Hyundai’s brand campaign film ‘Second First Steps,’ which also secured a Winner under the Film & Animation category (subcategory Online Film). Hyundai also grabbed five Winners for ‘Hyundai’s Hi-Charger’ in the Interface & User Experience Design category, ‘Hyundai X BTS Goods’ in the Advertising category (subcategory Image Campaign), ‘Future Mobility Solutions Exhibition Hall’ in the Fair Stands category (subcategory Stands & Booths) and ‘FIFA World Football Museum’ in the Spatial Communication category (subcategory Event Design).
The Genesis brand took home a Winner in the Interface & User Experience Design category for its copper design in the Genesis Infotainment System. This is the first Red Dot Award that the Group received for its infotainment system.
The ‘Second First Steps’ brand campaign film embodies Hyundai’s next-generation brand vision of ‘Progress for Humanity.’ It shows para-athlete and archer Jun-boem Park’s “second first steps” following those of his infancy, toward his mother, aided by Hyundai Motor’s H-MEX (Hyundai Medical Exoskeleton), a wearable robotics technology. The film underlines Hyundai’s philosophy centered on creating human-centered future technologies. As of August 4, the film has received more than 42 million views online.
The ‘Hi-Charger’ is an ultra-fast EV-charger unveiled by Hyundai Motor in November 2019. It offers 350 kw of high-power, high-efficiency charging technology with an innovative automated weight-free cable system that allows effortless connection between the charger and vehicle.
The ‘Hyundai X BTS Goods’ is a collection of six products including eco-friendly bags and key covers that commemorated 2020 Environmental Day as part of Hyundai’s ‘Global Hydrogen Campaign’ launched in January this year. Hyundai upcycled used car seat leather and recycled subway billboard materials as well as utilized eco-friendly Tyvek materials, delivering the company’s sustainable image.
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